1. Targeted Behavioral Advertising Ariel Pierre Section 001

2. Presentation Overview: Definition Location Privacy Concerns Statistical Graph Regulation Real World Example References

3. What is targeted behavioral advertising? A technique used by online publishers and advertisers to increase the effectiveness of their campaigns. The idea is to observe a user’s online behavior and offer the most relevant advertisements according to their behavior.

4. Where can Targeted Behavioral Advertising be found? Twitter Facebook YouTube Google Latome and Revenue Science are two main companies offering targeted behavioral advertising.

5. Privacy Concerns: Federal Trade Commission believes that Behavioral targeted advertising is a violation of privacy. Consumers are losing control over their own information. FTC

6. Statistical Graph

7. Regulation Websites regulate themselves. There are no regulation laws against targeted behavioral advertising. Some web browsers have the welfare of the consumer at heart. ◦ Mozilla Firefox ◦ https://addons.mozilla.org/enUS/firefox/addon/ 11073 https://addons.mozilla.org/enUS/firefox/addon/ 11073

8. Lotame Watch where you click.

9. References Beal, Howard. Network Advertising Initiative. 24 March 2010. 13 April 2010. Milne, George R. "All Businesses a D&B Company." 22 December 2003. How well do consumers protect themselves from identity theift? 7 February 2010. Pool, Kate. "Online Behavioral Targeting Debate Continues—Ads May Not." 10 September 2009. EcontentMag.com. 7 Febuary 2010. Vermaat, Shelly and. Discovering Computers 2010 Living in a Digital World. Boston: Course Techknowlogy Cengage Learning, 2009.