1. Spreading the word through social media #GivingTuesday A National Day of Giving DECEMBER 1, 2015

2. #GivingTuesday …is a national giving day. Most people know about Black Friday and Cyber Monday…now #GivingTuesday is coming to the University of La Verne on December 1, 2015. It is a new movement for giving back, taking place each year after Cyber Monday. As the “opening day of the giving season,” it is a day where charities, companies and individuals join together to think about others and give back in a concerted effort to make a difference in a concentrated 24-hour time period. Link to YouTube Video: https://youtu.be/TF7D-n2oynU The essence of #GivingTuesday

3. We are so glad you want to help spread the word about our #GivingTuesday campaign to help make December the biggest month for giving at the University of La Verne. Please post, tweet, link, and share messages and photos encouraging people to show their Leo pride by making a gift on December 1. On the following pages you will find suggested social media language. Thank you for helping us spread the word about #GivingTuesday. Follow us on Facebook and Twitter. Be a friend! Spread The Word https://twitter.com/ULaVerneNewsfacebook.com/Universityoflavernealumni

4. Please share your participation via Facebook. If you are not sure what to say, here are a few sample posts: Before December 1: Did you know that if an increased percentage of alumni give just $10 to the University every year, our U.S. News and World Report ranking will increase? I will participate in the #GivingTuesday campaign to increase the value of my degree. Give today at laverne.edu/gt and share this status to show your Leo pride. On December 1: I gave up my morning Starbucks (or insert your own vice) to participate in the University of La Verne’s #GivingTuesday campaign! What are you going to give up to support La Verne today? Give today at laverne.edu/gt and share this status to show your Leo pride. Share on Facebook

5. Facebook Cover Photo Suggestion Facebook Profile Photo Suggestion Share on Facebook

6. Suggested Tweets Before December 1: Want to learn more about #GivingTuesday, a global day of giving? Join @GivingTues and visit laverne.edu/gt You shop on #BlackFriday. You shop on #CyberMonday. Now give back on #GivingTuesday. Find out what you can do: Laverne.edu/gt #GivingTuesday>#BlackFriday>#CyberMonday Here’s what you need to know: laverne.edu/gt What is #GivingTuesday? A day TUE give! Get it? Learn more: laverne.edu/gt Tweets

7. Suggested Tweets On December 1: Show your Leo pride today! Lets make December the biggest month for giving at La Verne #GivingTuesday: laverne.edu/gt Help spread the word! Why do you give? #GivingTuesday: laverne.edu/gt It doesn’t matter how much you give Or what you give Only that you give: laverne.edu/gt Take an #UNselfie and share what you’re doing this #GivingTuesday w/@GivingTues! Have you taken your #GivingTuesday #UNselfie? Tell us why you’re part of this global day of giving! Tweets

8. Twitter Profile Photo Suggestions Tweets

9. Think of the #UNselfie as an unselfish selfie—it can be your way of “giving” The #UNselfie

10. How do I #UNselfie? 1.Take a “selfie” with a caption (or have it on a card in the picture) explaining how or why you and/or your friends are “giving” this year. 2. Always use the hashtags #UNselfie and #GivingTuesday 3. Post it to Instagram, Facebook and/or Twitter and share with friends! The #UNselfie

11. Facebook, Twitter, Instagram Photos

12. Facebook, Twitter, Instagram Photos

13. Memes-Facebook, Instagram Photos

14. Logos University of La Verne Logo

15. If social media isn’t your strong suit: a. Email a picture with your caption to alumni@laverne.edu, and we will post it for you.alumni@laverne.edu b. Send an email to your friends. Here is a sample message: As you have probably heard, the University of La Verne is challenging alumni, parents and friends to show their pride in La Verne by participating in La Verne’s day of giving, #GivingTuesday. I made my gift this morning at laverne.edu/gt. It took just a minute, and I am writing to ask that you give a gift of any amount today to support La Verne in making December the biggest month for giving. And, if there’s anybody I forgot on this message, please forward it to them. Thanks! Other ways

16. Thank you for spreading the word and don’t forget to make your gift at laverne.edu/gt laverne.edu/gt Office of Annual Giving Questions? laverneannualfund@Laverne.edu