1. Print Type Chapter 8

2. The Vocabulary of Typography Typeface refers to a set of letters, numbers, and other characters created by a typeface designer A font refers to a collection of characters with the same style within a typeface Example : Below are all fonts within the Times New Roman typeface style Times New Roman Bold Times New Roman Italic Times New Roman Regular 2

3. The Vocabulary of Typography (continued) 3

4. Making Text Readable The primary concern for designers working with text is usually readability Readability means: Easily recognize the letters and words and follow the text along without “losing your place” You can make text readable by: Appropriate typeface for subject matter Right type size and style for the project Adjusting spacing 4

5. Selecting Typeface, Size, and Style for Readability Choosing a typeface that fits the tone of a project is one way to help text deliver its message to readers Digital Media, 3e5

6. Selecting Typeface, Size, and Style for Readability (continued) Choosing the right point size is very important This is Calibri 12 point. This is Arial 12 point. This is Blackoak Std. 12 point This is Calibri 12 point. This is Arial 12 point. This is Blackoak Std. 12 point

7. Selecting Typeface, Size, and Style for Readability (continued) The best type style to use for emphasis Italic Bold No underlines NO ALL CAPS Always check to see how easy it is to read Digital Media, 3e7

8. Grabbing Attention and Creating Interest with Text (continued) Common typographical treatments used for display typography include: Drop cap Pull quotes Color Digital Media, 3e8

9. Widows and Orphans A widow in typesetting The last line of a paragraph falls by itself as the first line of the next page or column An orphan in typesetting The first line of a paragraph falls by itself at the bottom of a page or column or when a single word or part of a word falls by itself on the last line of a paragraph 9

10. Punctuation Marks Hyphenation can improve the look of typeset text When a word breaks at the end of a line, be sure at least two characters remain before the hyphen on the first line and at least three characters carry forward to the next line Try to avoid hyphenating web addresses and proper nouns, like names Avoid more than three hyphenated lines in a row 10

11. Is the typeface / font reader friendly ? Are there too MANY distractions? Are you highlighting the details? Does it look professional? Keep it simple for your audience! Remember