1. Marketing Objectives

2.  What do you want to accomplish  What marketing problems do you have?  Quadfest examples??:…..

3. Marketing Objectives  What do you want to accomplish  What marketing problems do you have?  Quadfest objectives: Increase awareness of campus resources Inform students of the event

4. Think, Pair, Share  What are your potential marketing objectives?

5. Strategies & Tactics  What are you going to do…ideas  How will you carry out the ideas  How will you utilize the promotions mix Sales promotions & incentives Advertising Publicity Personal Selling  Example….

6. Strategies & Tactics  Increase awareness of campus resources  Encourage groups to have giveaways (sales promotions & incentives) at their booths  Have 10 station punch cards for drawings  Inform students Send news releases to the Vidette (Appendix B) Post flyers in all academic buildings on campus (Appendix D) Purchase 500 promotional cups to be handed out the first week of classes on the Quad

7. Use of Promotions Mix  Sales promotions & incentives Quadfest cups  Advertising Vidette Ads Flyers  Publicity News release to Vidette PAS’s to all local radio stations  Personal Selling Meet with campus groups to encourage participation in Quadfest Use of promo mix & strategies & tactics MUST match

8. Your project Develop objectives & strategies & tactics