2. Kingdom of Sweden JP INBS 356_02 Group 13

3. Geography 2

4. Demographics 3 Population: 9.1 million Official language: Swedish Age Structure 0-14 years: 15.4% 15-64 years: 64.8 65 years and over: 19.7% Life Expectancy: 81.8 years Literacy: 99% Education: 6.6% of GDP Population: 314 million Official language: English Age Structure 0-14 years: 20.1% 15-64 years: 66.8% 65 years and over: 13.1% Life Expectancy: 78.5 years Literacy: 99% Education: 5.5% of GDP Kingdom of Sweden United States

5. 4 Education  80% attend preschool ages 1 to 5  Mandatory for ages 7 to 16  Home schooling is forbidden  Several Aids Available  1.7% of GDP (Higher Education)  433,000 yearly enrolled  90% of ninth grade grads attend higher education

6. 5 Politics Head of State: King Carl XVI Gustaf Speaker of Parliament: Per Westerberg Riksdag (Parliament) 349 members Judicial Prime Minister: Fredrik Reinfeldt The Cabinet: 22 Ministers

7. 6 Politics Conditions 4%-Country12%-Electoral District Alliance of Sweden-173 of 349 seats   Moderate Party 107 seats   Liberal Party 24 seats   Center Party 23 seats   Christian Democrats 19 seats Social Democratic Party-112 seats The Green Party-25 seats Sweden Democrats- 20 seats The Left Party- 19 seats

8. 7 Sweden Relations  United States friendship / cooperation US welcomes Swedes in NATO’s PFP Global democracy / freedom In 1988 – celebrates 350 yrs since 1 st settlement  EU – 1/1/95  10 votes –Council of EU  19 seats – European Parliament  Schengen cooperation – EU passport union  UN -  World Bank  World Trade Organization (WTO)  Food and Agriculture Organization (FAO)  International Organization Labor Organization (ILO)  NATO’s Partnership for Peace

9. Economy 8 Agriculture, forestry, and fishing: Approximately 1.7% of GDP. Industry: Approximately 26.1% of GDP. Services : Approximately 72.2% of GDP.

10. Trade Relations Machinery & Transportation equipment Food, clothing, textiles, and furniture Mineral fuels and electrical current Chemicals and rubber products Minerals Wood and paper products 9 Major Import Partners:  Germany 18.3%  Norway 8.7%  Denmark 8.5%  Netherlands 6.4%  U.K. 5.7% Major Export Partners:  Germany 10.1%  Norway 9.9%  UK 7.6%  US 7.3%  Denmark 6.5%

11. GDP Per Capita PPP $40,600 (2011 est).) $48,100 (2011 est.) 10

12. GDP Real Growth 1.5% (2011 est.) 4.4% (2011 est.) 11

13. Currency Referred to as the “Swedish Crown Exchange rate: 1.00 USD = 6.60178 SEK EU comparison: 1.00 EUR = 1.33624 USD 1.00 EUR = 8.82069 SEK 12

14. Business Facts 'Buy-in' is central to the Swedish approach. Meetings can be lengthy and verbose. Delegates are expected to arrive well-prepared for meetings. Decision taking can also be a lengthy process. Punctuality is essential in Sweden. English language competence in Sweden. Swedish body language is fairly muted. Emphasis is placed on the written than the spoken word. Silence is valued and respected in Sweden. Many business shut down in July English as a first language 13

15. Hofstede’s Cultural Dimensions 14

16. 15  Try keeping it “Lagom” Swedish body language is fairly muted.  Business casual means “Jeans”  Be on time – punctuality a must  Hire staff legal  Keep yourself and business organized  Take pride  Business before relationships.  English language competence in Sweden.  Do your research  Get shopping done before 5pm (if possible) Do’s and Don’ts

17. 16 Originated in Sweden

18. 17 FUN FACTS  Swedish culture known for – ABBA, IKEA, Volvo, & blondes  Coffee Lovers  Facebook / Linkedln  Drink straight from the tap  Keep the plastic bag  Shoes off please  Get adult beverages at state-run “Systembolaget”  Daddies pushing strollers  Patience – take a number, please  Food out of a toothpaste tube  Love outdoor actives

19. 18 Bibliography  http://www.state.gov/r/pa/ei/bgn/2880.htm#econ http://www.state.gov/r/pa/ei/bgn/2880.htm#econ  http://www.luxembourgforbusiness.lu/market-entry-guide- sweden#chap-corporate-branch-profits-tax http://www.luxembourgforbusiness.lu/market-entry-guide- sweden#chap-corporate-branch-profits-tax  http://www.hsv.se/highereducationinsweden/studyingatheis. 4.28afa2dc11bdcdc557480002471.html http://www.hsv.se/highereducationinsweden/studyingatheis. 4.28afa2dc11bdcdc557480002471.html  http://www.kwintessential.co.uk/etiquette/doing-business- sweden.html http://www.kwintessential.co.uk/etiquette/doing-business- sweden.html  http://www.sweden.se/eng/Home http://www.sweden.se/eng/Home  http://en.wikipedia.org/wiki/Sweden http://en.wikipedia.org/wiki/Sweden

20. 19 Tack så så mycket mycket Thank you very much