1. ON-CONTAINER ACTIVATION (meeting name) (meeting date) 1

2. LONG-TERM COMMITMENT National Dairy Council ® and the NFL have teamed up to create Fuel Up to Play 60, a nationwide in-school program that aims to produce positive changes in student eating and physical activity habits Program commitment of 5+ years from both organizations demonstrates Dairy’s leadership in future generations’ health and wellness 2

3. OPPORTUNITY TO INDUSTRY The Fuel Up to Play 60 program can help our industry be seen as a pivotal leader in the obesity crisis sweeping across the country: –Encourage good nutrition to youth through consumption of nutrient-rich foods – dairy being a key source and an easy option at school –Stimulate physical activity and fitness programs that motivate youth to be more active in and out of school (the goal is 60 minutes a day) –Increase youth access to affordable, appealing low-fat and fat-free dairy foods, fruits, vegetables and whole grains 3

4. OPPORTUNITY TO [ BRAND ] Chance to offer a greater connection between youth (future consumer) and your brand Strong link to a high-visibility school program that promotes health and wellness to the community –Currently in 71,000 schools and reaching more than 34 Million school-aged youth Leverage connection with NFL brand –Product design can be customized and in certain areas, include the NFL team logo in that market* 4 * Availability depends on usage rights in each market.

5. INITIATIVE GOAL Engage and align your brand with Fuel Up to Play 60 –To promote health and wellness to youth –Help protect and promote dairy’s position in schools –Build a multi-year connection to Fuel Up to Play 60 message nationwide 5

6. PARTICIPATION IS TURNKEY Select option that works for your brand – paperboard or plastic Work with local Dairy Council® to: –Fill out necessary forms –Determine creative execution –Coordinate for custom designs to fit within printers specs, if needed (agency service provided) –Handle review process of creative 6

7. CONTACT INFORMATION (S/R to place contact information here) 7