1. www.FITT-for-Innovation.eu Exploitation FITT (Fostering Interregional Exchange in ICT Technology Transfer)

2. 2 | 05.03.2010Exploitation Process “Exploitation” in general  Technology Transfer Offices (TTOs) among Universities and Research Centres are created in order to optimize the exploitation of R&D outputs.  Exploitation as such should not be limited to the creation of financial value.  Succesfull exploitation does not depend solely on the TTOs but also rely on the socio-economic environment of the R&D project and the University and/or Research Centre.  TTOs are therefore to be considered either as facilitators or managers of the exploitation process, on a case by case basis.

3. 3 | 05.03.2010Exploitation Process “Exploitation” in general  In the activity of IP Management, exploitation is perceived as a legal and business focused activity. (see activity “IP Management” for more details about this triangulation) VALUATIONEXPLOITATION PROTECTION Business LegalTechnology IP Management

4. 4 | 05.03.2010Exploitation TTOs and exploitation services TTOs can support at various levels the exploitation (meaning the active use) of any given asset by it’s socio-economic environment. Such levels are apprehended hereby as opportunities for services, which are : On demand services Horizontal integrated services Vertical integrated services

5. 5 | 05.03.2010Exploitation “Exploitation” as on-demand services  On demand services related to the exploitation of R&D results Such services are usually punctual. At a strategic level, their positioning related to the exploitation plan is purely operational. In such a scheme, TTOs solely assist the exploitation of R&D results. All exploitation-related decisions are taken at the project level, and the impact of TTOs on exploitation strategies is marginal. Idea Results Exploitation R&D TTOs

6. 6 | 05.03.2010Exploitation “Exploitation” as horizontal integrated services  Horizontal integrated services for exploitation imply that TTOs have a secondary role related to the exploitation strategy and conduct TTOs help at optimizing IP protection. TTOs impact the exploitation strategy by seeking for secondary markets, but they do not influence the R&D process leading to exploitable results. Compare to on demand services, TTOs have an ability to trully optimize and not only assist the exploitation of project results. Idea Results Exploitation R&D TTOs Secondary markets

7. 7 | 05.03.2010Exploitation “Exploitation” as vertical integrated services  TTOs positionning their services on a vertical scale impact deeply R&D projects “Roles” are inverted, in the sens that all R&D projects are managed in order to enrich a strategically managed IP pool. Decisions related to the orientation of research is therefore less in the hands of researchers. TTOs have a primary role in exploitation strategy, with continuous activities set at a decisionnal level related to the exploitation of the R&D results. Idea IP Pools Exploitation R&D TTOs Markets

8. 8 | 05.03.2010Exploitation TTOs role and strategic exploitation impact TTOs ServicesOn DemandHorizontal integration Vertical integration Activities related to exploitation AssistanceSeek secondary markets Complete decision control Role related to exploitation strategy MarginalSecondaryPrimary Occurrence of activities PonctualFrequentContinuous Decisionnal levelsOperationnalManagerialStrategic

9. 9 | 05.03.2010Exploitation Parts of the process  The object is not to cover and expose the whole range of practices commonly in use in the field of exploitation.  A focus on ICT particular issues in the FITT project propose the following practices: Practices related to FOSS Licensing Practice Exploitation Scenarios Case open source business case Case ideal technology transfer

10. 10 | 05.03.2010Exploitation Practice “FOSS Licensing”  FOSS licensing (Free and Open Source Software)  The process is divided in various parts, all of which have an impact on exploitation Free and Open Source licensing is a specific approach to exploitation (freedom is granted to use, modify, distribute, under certain limitations)

11. 11 | 05.03.2010Exploitation Practice “Exploitation Scenarios”  This practice illustrates various possible exploitation scenarios from R&D to post-project stages  The practice relates to other processes such as Valuation of technologies Elaboration of transfer scenarios Management of financial compensation

12. 12 | 05.03.2010Exploitation Case “Open Source Business”  This case exposes the global exploitation strategy (in its legal and business aspects)  Case exposed is iText, a pdf generator software licensed under an Open Source license  Case exposes some important licensing and IP management aspects which strongly impact the exploitation strategy

13. 13 | 05.03.2010Exploitation Case “Ideal transfer case”  Case exposes a transfer activity led by INRIA in partnership with Texas Instrument  Assets exploited as described in the case range from tacit ideas to codified technology :  Case is an ideal illustration of a successfull exploitation strategy The whole transfer chain was covered

14. 14 | 05.03.2010Exploitation Suggested Readings  Link to code book: intellectual property, intellectual property protection, intellectual property rights, patent, software patent, copyright, invention, inventor, invention disclosure, non disclosure, research result, background, exploitation, valuation, spin off, start-up, standardisation, licensing.  Link to relevant websites: http://www.epo.org http://www.uspto.gov http://www.wipo.int