1. Prestige Worldwide Marissa Fredrickson: Editor, Assistant Communications Manager Ryan King: Communications Manager Matt Peelor: Public Relations Specialist Stephanie Gibson: Research Director Kelsey Baker: Publicist

2. Key Issue  SONU Aesthetic Day Spa lacks awareness within the local communities of Lee and Collier Counties amongst women from the Baby Boomer generation. Program Goal  Strengthen the relationship between SONU Aesthetic Day Spa and the primary public.

3. Public - Women from the Baby Boomer Generation Born 1946 -1963 46 to 63 years old Lee and Collier Counties Population –11% of Collier –13% of Lee –16% of Estero Spending power Disposable income Mostly married Educated

4. Objective  Further develop the reputation of SO NU Aesthetic Day Spa by encouraging word-of- mouth within the communities in which the primary public resides. Strategy  Increase community involvement to gain more exposure to the primary public.

5. Tactic One – Informational Party  “Join us for an event and receive 30% off your next treatment at SONU Aesthetic Day Spa”  Invites sent to clients of Podiatry office and past clients  Goal is to gain contact information  Inform guests about the spa services as well as the anti-aging and stress reducing benefits

6. Tactic Two – Social Media Facebook  Growing at a rate of 5 million users per week  In the past 60 Days, users over 35 have doubled  Women over 55 are the fastest growing group  Tool that businesses use to create awareness and communicate with customers LinkedIn  Focus is on business networking  Useful to exchange information, stay informed about the spa industry and control their professional identity

7. Tactic Three – Email Blasting  Send monthly  Special packages and events  Holiday reminders for gift ideas

8. Tactic Four – Traditional Media  TV commercial is the primary focus  Spotrunner  Local news stations  Primetime  Additional mediums  Local newspaper advertisement  Local magazine advertisement  Direct mail

9. Tactic Five – Update Website  Out-of-date, listing services not currently offered  Emoxie.com offers web design and updating services  Updates cost $65 per hour  Monthly updates

10. Tactic Six– Sponsorship  Sponsor a Cancer Walk  Susan G. Komen  Relay for Life  Network with potential customers and other companies  Relay for Life  Requires a $250 donation for all sponsors  Recommend Diamond Status donation for $5,000.00  Sponsors’ names are put on T-Shirts for survivors and participants and placed in event brochure

11. Budget Public: Baby Boomer women residing in Lee and Collier Counties. Strategy: Increase community involvement to gain more exposure to the primary public. # TacticQuantity Unit CostTotals 1 Information Party Champagne Cheese Assortment5 $27.99$139.95 Chardonnay Cheese Assortment2 $22.99$45.98 Merlot Cheese Assortment2 $23.99$47.98 Donson Brut Rose Champagle15 $49.98$749.70 Macrostie Chardonnay 2006 750ML8 $16.98$135.84 Franciscan Merlot 20058 $15.99$127.92 Boxed Chocolate, 36 Count10 $70.00$700.00 Customized Wine Glasses60 $5.24$314.23 Customized Champagne Glasses60 $4.18$250.55 Monogrammed Napkins150 $0.35$52.00 Serving Dishes, Plastic-ware, Clean-up (Bulk)1 $75.00 Entertainment: The Ron Delp Trio1 $750.00 INFO. PARTY TOTAL : $3,389.15 2 Social Media Create Facebook and LinkedIn Accounts $0.00 SOCIAL MEDIA TOTAL : $0.00 3 E-mail Marketing Compose and Distribute E-mail $0.00 E-MAIL MKT. TOTAL : $0.00 4 Traditional Marketing Television Advertisement Creation1 $1,199.00 Television Advertisement Air Time140 $50.00$7,000.00 TRADITIONAL MKT. TOTAL : $8,199.00 5 Update Website Initial Website Update (6 Hours)6 $65.00$390.00 Remaining 11 Months Maintenance (1hr/mo)11 $65.00$715.00 WEBSITE UPDATE TOTAL : $1,105.00 6 Sponsorship-Cancer Walk Diamond Status Donation1 $5,000.00 CANCERWALK TOTAL : $5,000.00 GRAND TOTAL :$17,693.15