1. Work Session on the Communication of Statistics Geneva, 29 June-1 July 2011 1 Writing Together Maria Jesus Vinuesa mariajesus.vinuesa.angulo@ine.es

2. Work Session on the Communication of Statistics Geneva, 29 June-1 July 2011 2 Index: 1.- What is our objective? 2.- Background 3.- The project 4.- The change 5.- Conclusion

3. Work Session on the Communication of Statistics Geneva, 29 June-1 July 2011 3 What is our objective? Increase the use and understanding of the statistical information for all kind of audiences

4. Work Session on the Communication of Statistics Geneva, 29 June-1 July 2011 4 Background Dissemination Unit(DU) in charge of INE publications 1. paper 2. PDF on the website DU collaborating with Subject Matter Unit (SMU)

5. Work Session on the Communication of Statistics Geneva, 29 June-1 July 2011 5 Disseminatio Unit Subject Matter Unit

6. Work Session on the Communication of Statistics Geneva, 29 June-1 July 2011 6 Background Decision of the Board of Directors  e-zine: magaz-ine Making data meaningful guides very valuable

7. Work Session on the Communication of Statistics Geneva, 29 June-1 July 2011 7

8. Work Session on the Communication of Statistics Geneva, 29 June-1 July 2011 8 www.unece.org/stats/documents/writing/ Cómo hacer comprensibles los datos: Una guía para escribir sobre números Cómo hacer comprensibles los datos: Una guía para presentar estadísticas

9. Work Session on the Communication of Statistics Geneva, 29 June-1 July 2011 9 www.unece.org/stats/documents/writing/ Cómo hacer comprensibles los datos: Una guía para comunicarse con los medios

10. Work Session on the Communication of Statistics Geneva, 29 June-1 July 2011 10  current issues  almost a daily publication  200 per year  easy to understand  engaging heading (Twitter)  links to the source of information The project: web Magaz-INE Main characteristics

11. Work Session on the Communication of Statistics Geneva, 29 June-1 July 2011 11 Articles: 1. Exclusively on the INE website. 2. 250-350 words, tables, graphs or maps 3. are ordered chronologically and thematically. 4. are signed by the author or authors (max 3) The project: web Magaz-INE

12. Work Session on the Communication of Statistics Geneva, 29 June-1 July 2011 12 Examples in other countries Germany Finland Italy Norway Netherlands

13. Work Session on the Communication of Statistics Geneva, 29 June-1 July 2011 13 Web magazines: Germany

14. Work Session on the Communication of Statistics Geneva, 29 June-1 July 2011 14 Web magazines: Finland

15. Work Session on the Communication of Statistics Geneva, 29 June-1 July 2011 15 Italy

16. Work Session on the Communication of Statistics Geneva, 29 June-1 July 2011 16

17. Work Session on the Communication of Statistics Geneva, 29 June-1 July 2011 17 Revista web Magaz-INE Graphs tables xls Glosary SSB Norway Other examples

18. Work Session on the Communication of Statistics Geneva, 29 June-1 July 2011 18 CBS Netherlands Temas Text and graphs Other examples

19. Work Session on the Communication of Statistics Geneva, 29 June-1 July 2011 19...

20. Work Session on the Communication of Statistics Geneva, 29 June-1 July 2011 20 The project: web Magaz-INE  2 responsibles  Director of the e-zine (DU)  Theme editor (SMU)  both English and Spanish

21. Work Session on the Communication of Statistics Geneva, 29 June-1 July 2011 21 What do we need to get it?  internal communication  planning in advance  support of the Board of directors¡¡

22. Work Session on the Communication of Statistics Geneva, 29 June-1 July 2011 22 We need internal comunication

23. Work Session on the Communication of Statistics Geneva, 29 June-1 July 2011 23 Planning Writing Publication Review Website November Calendar Theme Editors Authors 1 week before publication Author Sends article Director Theme Editor YESNO Needs changes? Designate Supervised by the Board of Directors For revision

24. Work Session on the Communication of Statistics Geneva, 29 June-1 July 2011 24 People involved in the project o Resources Director of the magazine (DU) Theme editors (SMU) Authors (SMU) Webmaster (DU) Translators (DU) Board of Directors

25. Work Session on the Communication of Statistics Geneva, 29 June-1 July 2011 25 What about the cultural change? Statisticians are improving their skills to writing for the website!! The most difficult Aspect!!

26. Work Session on the Communication of Statistics Geneva, 29 June-1 July 2011 26 How? We are using Making data meaningful guides We are giving courses on writing for the website

27. Work Session on the Communication of Statistics Geneva, 29 June-1 July 2011 27 Writing for the website is not easy Taking into account that Readers: scan text are impatient are skeptical avoid information overload It is no easy reading from a computer¡

28. Work Session on the Communication of Statistics Geneva, 29 June-1 July 2011 28 Writing for the website is not easy Some tips: shorter sentences, words and paragraphs one idea per paragraph concise text the inverted pyramid style  the most important first simple words good integration with the site design

29. Work Session on the Communication of Statistics Geneva, 29 June-1 July 2011 29 Project risks: 1.Lack of interest or commitment on the part of the subject matter units ( non-fulfilment or delays) 2. Misuse of statistical information by the media and misinterpretation of INE attitude under different scenarios. 3. Burden for subject matter units. (2 articles per year per responsible)

30. Work Session on the Communication of Statistics Geneva, 29 June-1 July 2011 30 Conclusions Making Data Meaningful guides  very valuable We are just starting out We hope that by working and writing together, web magaz-ine will be read by millions of people

31. Work Session on the Communication of Statistics Geneva, 29 June-1 July 2011 31 Planning Writing Publication Review Website November Calendar Theme Editors Authors 1 week before publication Author Sends article Director Theme Editor YESNO Needs changes? Designate Supervised by the Board of Directors For revision

32. Work Session on the Communication of Statistics Geneva, 29 June-1 July 2011 32 Dissemination Unit Subject Matter Unit

33. Work Session on the Communication of Statistics Geneva, 29 June-1 July 2011 33

34. Work Session on the Communication of Statistics Geneva, 29 June-1 July 2011 34 Dissemination Unit Subject Matter Unit What we want

35. Work Session on the Communication of Statistics Geneva, 29 June-1 July 2011 35 Conclusion

36. Work Session on the Communication of Statistics Geneva, 29 June-1 July 2011 36 Interesting Links: Making data Meaningful guides: http://www.unece.org/stats/documents/writing/ Plain language gov http://www.plainlanguage.gov/webPL/index.cfm

37. Work Session on the Communication of Statistics Geneva, 29 June-1 July 2011 37 THANK YOU FOR YOUR ATTENTION Maria Jesus Vinuesa mariajesus.vinuesa.angulo@ine.es