1. 2009 Institute for Staff Development Students Today, Leaders Tomorrow Sports Marketing

2. Agenda Introduction Industry Overview Recent Developments Pursing a Career in Sports 2009 Institute for Staff Development Students Today, Leaders Tomorrow

3. Industry Overview $213 billion industry 2009 Institute for Staff Development Students Today, Leaders Tomorrow

4. Industry Overview Spectator Spending - $26.17 Billion –Ticket Sales –Concessions, Parking, On-Site Merchandise Sales –Premium Seating Revenue 2009 Institute for Staff Development Students Today, Leaders Tomorrow

5. Industry Overview Advertising - $27.43 Billion –In-Stadium Signage –Radio/TV –Sports Magazines 2009 Institute for Staff Development Students Today, Leaders Tomorrow

6. Industry Overview Sponsorship - $6.40 Billion –Leagues –Teams –Broadcasts –Events 2009 Institute for Staff Development Students Today, Leaders Tomorrow

7. Industry Overview Media Rights - $15.25 Billion –Big Four + NASCAR –Colleges –Other 2009 Institute for Staff Development Students Today, Leaders Tomorrow

8. Recent Developments Economic Downturn Attitude Toward Sports Sponsorship Attendees vs. Viewers Perceptions of Professional Athletes 2009 Institute for Staff Development Students Today, Leaders Tomorrow

9. Recent Developments “New” Sports Increased Diversity Emerging Business Markets Fantasy Sports 2009 Institute for Staff Development Students Today, Leaders Tomorrow

10. Pursuing a Career in Sports Understanding the Opportunities The (Un)Glamorous Life Team Operations vs. Business Operations Supply vs. Demand 2009 Institute for Staff Development Students Today, Leaders Tomorrow

11. Pursuing a Career in Sports Bachelor’s Degree Emphasis Depends on Role “People Person” Communications Skills Networking Skills Strong Work Ethic 2009 Institute for Staff Development Students Today, Leaders Tomorrow

12. Pursuing a Career in Sports Resources –Sports Business Journal –Teamwork Online –Work in Sports 2009 Institute for Staff Development Students Today, Leaders Tomorrow

13. Summary 2009 Institute for Staff Development Students Today, Leaders Tomorrow