1. IPTV Challenges Egypt Perspective Mohannad El-Megharbel Sr. Manager, Standardization & Technical Issues NTRA Joint ITU - AICTO Workshop on “Interoperability of IPTV in the Arab region” (Dubai, UAE, 20 – 21 September 2011 )

2. Outline A Glance on the NTRA Market Overview IPTV Challenges Conclusion Dubai, UAE, 20-21 September 2011

3. NTRA Overview  The National Telecommunications Regulatory Authority (NTRA) is the national authority to administer the telecommunication sector. Dubai, UAE, 20-21 September 2011

4. NTRA Mission Statement “To encourage national and international investments…within free competition rules is, by law, by outlook, and by aptitude, the core mission of NTRA” Dr. Amr Badawi NTRA Executive President Dubai, UAE, 20-21 September 2011

5. IPTV in Egypt Broadband Media IPTV Dubai, UAE, 20-21 September 2011

6. Where We Stand (Broadband)… Dubai, UAE, 20-21 September 2011

7. Is Demand Increasing…? 24k 25k 31k 47k 41k Dubai, UAE, 20-21 September 2011

8. Demand Creation Source: Google Dubai, UAE, 20-21 September 2011

10. Where We Stand (Media)… Dubai, UAE, 20-21 September 2011

11. Where We Stand (Media)…  The Egyptian broadcasting market is under direct supervision of the Ministry of Information.  Egyptian Radio and Television Union (ERTU), having exclusive right for broadcasting, it operates 9 public terrestrial and also a variety of satellite channels.  ERTU was also the first in the Arab region to operate its own satellite, the NileSat system. Dubai, UAE, 20-21 September 2011

12. IPTV Challenges Bandwidth & Reach Business Opportunity Legislative Environment Neutrality vs. Standardization Dubai, UAE, 20-21 September 2011

13. IPTV Challenges Bandwidth & Reach Business Opportunity Legislative Environment Neutrality vs. Standardization Dubai, UAE, 20-21 September 2011

14. National Broadband Plan for the next 10 yrs (2020) Targeting to: –Increase Penetration -> reach critical mass –Increase Quality -> provide higher speeds –Increase Availability -> minimize the digital divide Bandwidth & Reach Dubai, UAE, 20-21 September 2011

15. Bandwidth & Reach Dubai, UAE, 20-21 September 2011

16. IPTV Challenges Bandwidth & Reach Business Opportunity Legislative Environment Neutrality vs. Standardization Dubai, UAE, 20-21 September 2011

17. Business Opportunity  The main distribution method for television in Egypt for the time being is satellite and terrestrial television  IPTV operators should create new business model by bundling advanced and premium services with basic TV service:  Interactive shopping  Information services  Gaming  3D content  E-Services (Learning, Health, Government)  Multiple Devices (Tablet, Smart Phones, Smart TVs) Dubai, UAE, 20-21 September 2011

18. IPTV Challenges Bandwidth & Reach Business Opportunity Legislative Environment Neutrality vs. Standardization Dubai, UAE, 20-21 September 2011

19. Legislative Environment Content Production Content Provision Service Provision Infrastructure Provision  Egypt has announced the intention to restructure the broadcasting sector including the establishment of a National Authority for the Regulation of the Media sector Media Regulator Telecom Regulator Dubai, UAE, 20-21 September 2011

20. IPTV Challenges Bandwidth & Reach Business Opportunity Legislative Environment Neutrality vs. Standardization Dubai, UAE, 20-21 September 2011

21. Neutrality vs. Standardization Dubai, UAE, 20-21 September 2011

22. Conclusion “Egypt is a promising market that has all the ingredients of success for new and advanced services” Dubai, UAE, 20-21 September 2011

23. Thank You Mohannad El-Megharbel Sr. Manager, Standardization & Technical Issues melmegharbel@tra.gov.eg +20235344133 +20122457291 Dubai, UAE, 20-21 September 2011