1. BizBuilder Step 3: Business Plan Presentation

2. Entrepreneurship, 11 th Edition Mariotti and Glackin with NFTE © 2010 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved. 2 [Company Name] [Logo—insert below as clip art]

3. Entrepreneurship, 11 th Edition Mariotti and Glackin with NFTE © 2010 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved. 3 Executive Summary Business Definition Target Market Key Marketing Strategy Goals Ownership Financing Request Use of Funds & Exit Strategy

4. Entrepreneurship, 11 th Edition Mariotti and Glackin with NFTE © 2010 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved. 4 Overview Mission Vision Culture

5. Entrepreneurship, 11 th Edition Mariotti and Glackin with NFTE © 2010 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved. 5 Company Description Industry Type of firm (manufacturing/wholesale/service) Strategic advantage Legal structure Physical location & geographic reach Ownership structure

6. Entrepreneurship, 11 th Edition Mariotti and Glackin with NFTE © 2010 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved. 6 Opportunity Analysis Environmental Analysis SWOT Analysis StrengthsWeaknesses OpportunitiesThreats

7. Entrepreneurship, 11 th Edition Mariotti and Glackin with NFTE © 2010 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved. 7 Opportunity Analysis II Competitive Analysis Key competitors (analysis on next slide) International competitors Competitive advantage or Unique Selling Proposition (USP) Tactics to support the strategy Barriers to entry

8. Entrepreneurship, 11 th Edition Mariotti and Glackin with NFTE © 2010 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved. 8 Market Segmentation Strategy Geographic Scope Size of Total Market Size of Target Market Customer Profile

9. Entrepreneurship, 11 th Edition Mariotti and Glackin with NFTE © 2010 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved. 9 Marketing – Products/Services Products/services to be sold Customer needs to be met Features and benefits Product life cycle stage(s) Intellectual property protection

10. Entrepreneurship, 11 th Edition Mariotti and Glackin with NFTE © 2010 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved. 10 Marketing - Promotion  Advertising  Branding  Marketing materials  Publicity  Customer service

11. Entrepreneurship, 11 th Edition Mariotti and Glackin with NFTE © 2010 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved. 11 Marketing - Place Location Advantages Disadvantages Surrounding businesses & access routes Vehicular traffic Work force availability

12. Entrepreneurship, 11 th Edition Mariotti and Glackin with NFTE © 2010 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved. 12 Marketing - Philanthropy Philanthropic strategy Organizations to support Rationale

13. Entrepreneurship, 11 th Edition Mariotti and Glackin with NFTE © 2010 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved. 13 Employees/Associates Full-time employees Present needs Future needs Benefits Training Part-time employees Present needs Future needs

14. Entrepreneurship, 11 th Edition Mariotti and Glackin with NFTE © 2010 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved. 14 Location & Facilities Type of building and equipment Technological tools Access to technology

15. Entrepreneurship, 11 th Edition Mariotti and Glackin with NFTE © 2010 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved. 15 Sources & Uses of Capital Amount of capital required Funds from personal resources Funds committed Type of funds and terms Uses of funds raised with timeline Start-up costs Payback period

16. Entrepreneurship, 11 th Edition Mariotti and Glackin with NFTE © 2010 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved. 16 Funding Request Amount Type Terms

17. Entrepreneurship, 11 th Edition Mariotti and Glackin with NFTE © 2010 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved. 17 Risks & Barriers Key risks and assessment of impact Barriers to plan success Plans to mitigate risks and reduce barriers

18. Entrepreneurship, 11 th Edition Mariotti and Glackin with NFTE © 2010 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved. 18 Exit Plan Options Option 1 Option 2 Option 3 Time frame

19. Entrepreneurship, 11 th Edition Mariotti and Glackin with NFTE © 2010 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved. 19 [Company Name] Thank you!