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Published byRuby Poole Modified over 9 years ago
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key facts Established 2011 Established 2011 Conducted 100s of interviews all over Asia Conducted 100s of interviews all over Asia All Asia markets All Asia markets Expertise in qualitative & quantitative MR Expertise in qualitative & quantitative MR Experienced & knowledgeable consultants Experienced & knowledgeable consultants Proven through case study evidence Proven through case study evidence
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Therapy Areas Diabetes Cancer Ophthalmology Pain management Neurological disorders Therapeutics Surgery Orthopedics GI Respiratory Plus many others Experience Physicians KOLs Patients Market Access Other healthcare professionals
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Case Study 1 KOL Groups The Brief Focus group discussions with senior KOLs Understand unmet needs in a rare disease Quickly get to KOLs in India, China, Japan & Korea Viewed discussions in a 2 hour meeting Used our experience of getting hard to reach sample We know how to get the senior professionals in Asia Achieved a 100% attendance rate Clients central location viewing What We Did
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Our client needed to test physicians reaction to recent clinical data Multiple cities in China Fast turnaround needed to gauge immediate awareness and viewpoints Rapidly recruited 300 physicians across China in more than 20 cities 45 minutes online survey across 5 specialties From launch to results in 3 weeks Case Study 2 Large scale quantitative in China The Brief What We Did
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Case Study 3 Oncology in-depth interviews The Brief Senior level KOLs treating rare cancer in Hong Kong Unmet needs evaluation in view of potential revolutionary new product Face to face in-depth discussion with the most senior specialists in Hong Kong Recruited the 5 most senior specialists in Hong Kong inside a few days Conducted all interviews in 1 week Full English transcripts provided immediately after the interview What We Did
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Case Study 4 multiple methodologies* varied respondent groups The Brief What We Did Multiple level respondents landscape project Patients, physicians, distributors, market access experts Across China Over 300 interviews with multiple methodologies including telephone, face to face, and online Recruited all respondent groups according to stringent recruitment criteria Delivered all sample within 4 weeks
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Case Study 5 Korean MA The Brief Senior market access experts in Korea Experts with disease specific knowledge Face to face interviews with the most knowledgeable MA experts available Used our local expertise to get the right target respondents Interviews in local language to ensure maximum clarity around key research objectives Detailed transcripts in English through highest quality medical translations What We Did
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Case Study 6 Creative Qualitative in China The Brief Extensive qualitative to uncover landscape and unmet needs for new drug positioning Mixed respondent groups: KOLs, treating physicians, MA advisors, cancer patients and carers High level of end client and creative agency engagement to work as a team and maximize project value Our extensive network in China recruits difficult to reach sample of patients and MA expert advisors, as well as physicians 22 in-depth face to face interviews Attended the debrief with our client to add our Asian expertise at the point of delivery for the end client What We Did
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Case Study 7 Targeted healthcare consumers The Brief We needed to conduct 2 studies online using both new neuromarketing techniques and traditional research Fast feed back required with results available within 7 days of fielding 70 mothers of infants from tightly defined demographic & brand user groups 30 minutes online Combined new and traditional methodologies Met exacting criteria for all recruits Achieved field to delivery inside 1 week. What We Did
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