1. Redefining Online Media and Content Marketing

2. Everyone knows Print Media is dying Print is Dying

3. Everyone knows Print Media is dying Online is better?

4. Publishers rely on

5. Newsfeed Algorithms 5%-10% Reach Rate

6. We Found the Secret Reaching 100% - 1000% of our Fans We are online media driven by data technology

7. BessUp Fans: 28,000 Feed: 1.5k Likes, 234k reach OpenSnap Fans: 1,140,000 Feed: 1.5k Likes, 234k reach 40x larger user base Same level of engagement and exposure

8. Viral News, Trending News, Engaging Stories Auto-Spotting, from Social API, Searching Engine, Machine Algorithm

9. Content Creation, Title Generation System

10. Data Analysis regarding seed views, viral views, Machine Learning and optimize contents for different target groups

11. Before publishing, editors can have best guess of how many views and how viral it could be for particular groups

12. Cat Lovers Facebook : 21k Readers: 100k Cooking Dessert Lovers Facebook: 28k Readers: 300k Girls Facebook: 36k Readers: 250k Entertainment Tech “Long Tail” Building different interest groups in short time Mothers Facebook: 10k Readers: 50k Men Facebook: 7k Readers: 30k

13. 100,000+ Total Fans 2 months in HK with 2 editors using our own systems 600,000+ Monthly Unique Visitors

14. Google Adsense: Tremendous growth in Hong Kong Open Rice: BessUp readers are highly engaged and actively share Someone spot us New Media Group: That could be the next generation of Media

15. Our Philosophy

16. BessUp resonates with selected audiences, avoid everything to everyone

17. Our technology focus on how to make a message spread rather than sourcing the message

18. Viral starts from small group of people and shared among small groups

19. We are powerful than what you think

20. GirlsMen Dessert Lovers Cat Lovers Dog Lovers Tech Lovers Mami Pop Lovers - Data and AI technology - Preferences and Behaviors - Different language, writing style - Customized for different groups - Continuous brain washing - Seed the messages, inception - Messages penetrates effectively - Readers read it without ever even noticing and they share it - Viral starts from a small group of people Powerful we can create news, trends and even affect individual minds Long Tail strategy, representing whole population

21. Native Ad creates User Engagement Key for Content Marketing and Viral Marketing

23. Proven of Revenue Model: Advertisement as Content REVENUE: 2011: $4,127,935 2012:$20,333,560 2013:$64,095,207 2014:$120,000,000 Funding: 2008: $3.5M / Series A 2010:$8.0M / Series B 2012:$15.5M / Series C 2013:$19.3M / Series D 2014:$50.0M / Series E (Value: $850M) 2015:$200.0M / PE

24. Content Marketing will be a $300 billion industry in 2019 -Set to become a US$313 Billion industry in 2019 -According to PQ Media’s Global Content Marketing Forecast 2015-19

25. Competitors: Media / Ads BessUpMediaAdvertising BessUp is a tech company that takes the best from media and advertising. Competition come from firms taking exact same model.

26. Where we head? Target of 2016 1Q: - Established 9 Interest Communities - Covered more than 1 Million monthly unique readers in HK - Expanding into Taiwan - Covered more than 1 Million monthly unique readers in TW Raising Seed round in 2016 2Q: - Set up Video Team - Expanding into South East Asia (Thailand, Indonesia, Malaysia)

27. Ryan Cheung CEO & Co-Founder +852 91065170 Ryan@bessup.com