1. Framework for Interoperable Media Services (FIMS) NAB 2012

2. The Problem(s) IT-based media technologies have arrived Proprietary solutions exist Could be free and still cost more than hardware with standards!! Media Interfaces tightly coupled / complex Little process management in media Little / no KPIs Poor visibility of work in progress

3. Tight versus Loose Coupling Changing a Tool is Difficult (Disruptive) Changing a Tool is EASY!

4. Capture Function Capture Function Transform Function Transfer Function Transfer Function Before SOA Service Oriented Architecture (SOA) In order to maximize the potential of SOA, standardization of the Industry common interfaces is essential. After SOA Middleware Capture Service Capture Service Transfer Service Transfer Service Transform Service Transform Service Common I/F for Capture Common I/F for Capture Common I/F for Transform Common I/F for Transform Common I/F for Transfer Common I/F for Transfer

5. Defines interoperable media service interfaces between –Media Orchestration Systems –Media Services What is the FIMS Activity? Media Orchestration System FIMS I/F for Capture FIMS I/F for Capture Media Service (Capture) Media Service (Capture) Media Service (Transform) Media Service (Transform) Media Service (Transfer) Media Service (Transfer) FIMS I/F for Transform FIMS I/F for Transform FIMS I/F for Transfer FIMS I/F for Transfer

6. FIMS is the Solution for Media FIMS is a SOA framework applied to Media FIMS works more at the business or workflow level FIMS specifies the interfaces (“work orders”) between services FIMS has support across the industry (users and vendors) FIMS understands media High-bandwidth, large file media Codec and wrapper independent Human-oriented, collaborative, craft environments Distributed (cloud) architectures

7. FIMS – NAB 2012

8. The FIMS 1.0 specification Three services –Acquisition –Transfer –Transform SOAP / RESTful, object refactoring Next steps –Software reference implementation –AMWA and EBU technical review –Formal AMWA and EBU release –Extension with more services FIMS NAB Download link

9. FIMS Business Board A group of users –Ad-Id, AMWA, BBC, Bloomberg, CBC, EBU, HBO, ITV, MLB, MTV, NBC, NFB, RAI, RedBee Media, Turner, Viacom Scope –Identify business needs –Prioritise FIMS work What is on the radar? –MAM/repository services –Quality control services

10. Other fields under investigation Who responded to the initial RfP? –BBC, Bloomberg, Hessische Rundfunk, IRT, NBCU, RAI, RedBee Media, Sony, Tosca-MP, TBS, Wells Fargo What proposals have been made? –resource estimation/reservation, IP stream capture, forensic marking, media asset registration / discovery / update service, proxy browsing, editing distribution, metadata enrichment, customisation And also set as priorities: MAM/repository, Quality Control New suggestions can be forwarded to the Business Board

11. Bloomberg powered by IBM and Triskel o FIMS Real World Implementation at Bloomberg (framework, dashboard) o FIMS Compliance Best Practices (transcoding, data mover, orchestration) Cube-Tec o One step into FIMS future: Quality Control Services for Media Factories o Workflow engine, framework for multiple QC-Engines, BPMN 2.0 Sony o Interoperability demonstrated, a continuation from 2011 o The Sony dashboard interconnecting services from different vendors Demonstrations on the FIMS booth

12. Where else can you find FIMS at NAB? IBM, booth Number Sony, booth Number

13. Add you own material here Guidelines: –FIMS should be the main subject –FIMS in perspective of your business –Why FIMS is important? –The positive impact of FIMS on the market based on your observations NO SALES PITCH !!

14. FIMS provides the only serious possibility for

15. FIMS is an Opportunity System Designers Standards for interoperability, SOA value and benefits – agility! Simplified upgrades, maintenance, multi-vendor selection benefits, no lock-in Service Providers/Vendors Leverage the FIMS ecosystem – standards, interoperability, re-use Vendors can design ‘best of breed’ products with a FIMS interface Engineering, marketing, sales focus with FIMS, faster time to market For Management/Owner Employ media services with ease; loose coupling benefit Media workflows integrate more easily with the business workflow Less manual intervention, more reliable, reduced risks Lower Total Cost of Ownership (TCO)