1. Performance & Evaluation Workshop 12 th November 2015 GCS Evaluation Team: Paul Njoku Elayne Phillips Tracy Logan Michael Warren Ian Theo @ Paulnjoku5 @Ukgovcomms #CommsAcad

2. 1.Specific, Measurable, Achievable, Relevant, Timely (B) 2.130 Evaluation Champions (C) 3.800 people trained in 2014 (C) 4.Evaluation should be outcome focussed (C) 5.Costs are an input (A) 6.11.4m unique visitors to gov.uk a week (C) 7.PM twitter account 1.2m followers (C) 8.NHSBT achieved 58,000 registrations (C) 9.325,000 visitors to T2C website (C) 10. 41% increase in visitors to organ donation website (C) Answers to Evaluation Quiz

3. Austere times Need to make every £ count View as an investment, not an expense Optimise use of scarce resources Media landscape and consumption patterns Media channel proliferation and consumption patterns Evidence of what works and what doesn’t Improve future planning and consumption Role of communications under scrutiny Demonstrate Impact – How it helps deliver policy outcomes Business planning and prioritisation of activity Industry ‘ measurement & evaluation’ landscape Context

4. “It is a rough road that leads to the heights of greatness.” – Lucius Senenca Our Journey Making measurement & evaluation mainstream

5. Evaluation Training (x3 tier offer) Evaluation Surgeries GCS Evaluation Framework Performance Dashboards Evaluation Council UK Govt Reputation Tracker Morden Comms Operating Model (MCOM) RepTrak® UK Public Sector 2014/2015 Building blocks

6. Consultative process Academics Professor Jim Macnamara (UTS) Professor Kevin Money (Henley Business School) Professor Anne Gregory (Hull University) Industry bodies & Experts Association for Measurement & Evaluation of Communications (AMEC) GCS Evaluation Council Suppliers Gorkana, Precise, BrandWatch, LexisNexis, Meltwater GCS communications community Head of Disciplines Evaluation Champions

7. Elayne Phillips GCS Insight and Evaluation Team

8. Evaluation Framework - what it offers and why

9. How

10. Evaluation Framework - how does it help? Tool for planning Reporting easier Demonstrate comms impact Measure what matters Make our jobs easier

11. Putting the Framework Tracy Logan GCS Insight and Evaluation Team

12. Illustration – Project Green

14. Over to you

15. Evaluation Framework - embedding it

16. Evaluation Training (x3 tier offer) Evaluation Surgeries GCS Evaluation Framework Performance Dashboards Evaluation Council UK Govt Reputation Tracker Morden Comms Operating Model (MCOM) RepTrak® UK Public Sector 2014/2015 Building blocks

17. Thank you For more Info visit: WWW. gcs.civilservice.gov.uk/Evaluation