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Building Brand Recognition Through INTELLECTUAL PROPERTY Protections Libby Busdicker
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INTELLECTUAL PROPERTY rights protect information or knowledge in creations Three Main Forms TRADEMARK PATENT COPYRIGHT
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Copyright Copyright is automatically obtained the moment an artist or author’s original work is fixed in a tangible medium. Ideas and facts cannot be copyrighted Artistic works
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Website content Copyright Copyright is automatically obtained the moment an artist or author’s original work is fixed in a tangible medium. Ideas and facts cannot be copyrighted
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Books simplyrecipes.com Copyright Copyright is automatically obtained the moment an artist or author’s original work is fixed in a tangible medium. Ideas and facts cannot be copyrighted
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Exclusive rights to: Perform the work Distribute copies Display the work in public License the work to others Copyright
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“Poor Man’s Copyright”
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Exclusive rights granted to an inventor for only 20 years in exchange for the public disclosure and protection of an invention. Patent applications require the invention be novel and non-obvious. Federal Registration is required. Patent
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Trademark Words, phrases, and designs, that identify the source of goods or services
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Trademark Strength Fanciful Arbitrary Suggestive Descriptive Generic
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Why should you register your Trademark? Allows you to assert your trademark right against infringers
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Why should you register your Trademark? Public notice of your trademark ownership Right to use the federal registration symbol
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Two types of Trademark Word MarkDesign Mark COCA-COLA
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Michigan State University College of Law Urban Food, Farm & Agriculture Law Practicum urbanfoodfarm@law.msu.edu law.msu.edu/clinics/food Find us after this presentation at our open session during Session 2 (2:30-3:30) in the Computer Room or at our table in the Gym
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