1. Building Brand Recognition Through INTELLECTUAL PROPERTY Protections Libby Busdicker

2. INTELLECTUAL PROPERTY rights protect information or knowledge in creations Three Main Forms TRADEMARK PATENT COPYRIGHT

3. Copyright Copyright is automatically obtained the moment an artist or author’s original work is fixed in a tangible medium. Ideas and facts cannot be copyrighted Artistic works

4. Website content Copyright Copyright is automatically obtained the moment an artist or author’s original work is fixed in a tangible medium. Ideas and facts cannot be copyrighted

5. Books simplyrecipes.com Copyright Copyright is automatically obtained the moment an artist or author’s original work is fixed in a tangible medium. Ideas and facts cannot be copyrighted

6. Exclusive rights to: Perform the work Distribute copies Display the work in public License the work to others Copyright

7. “Poor Man’s Copyright”

8. Exclusive rights granted to an inventor for only 20 years in exchange for the public disclosure and protection of an invention. Patent applications require the invention be novel and non-obvious. Federal Registration is required. Patent

9. Trademark Words, phrases, and designs, that identify the source of goods or services

10. Trademark Strength Fanciful Arbitrary Suggestive Descriptive Generic

11. Why should you register your Trademark? Allows you to assert your trademark right against infringers

12. Why should you register your Trademark? Public notice of your trademark ownership Right to use the federal registration symbol

13. Two types of Trademark Word MarkDesign Mark COCA-COLA

15. Michigan State University College of Law Urban Food, Farm & Agriculture Law Practicum urbanfoodfarm@law.msu.edu law.msu.edu/clinics/food Find us after this presentation at our open session during Session 2 (2:30-3:30) in the Computer Room or at our table in the Gym