1. 1876 Canterbury Drive, Las Vegas, NV 89119 Book New Customers with Online Global Marketplace

2. Providing online booking and distribution through reservation software to clients in the adventure travel and vacation rental industries since 2001. Providing technical and business expertise to distribution partners of behalf of clients since 2003. Clients have booked over $1.5 Billion in web site bookings and over $250 Million through online marketplaces all from within their reservation software. Ted’s Street Credentials

3. Overview A A new marketing tool is developing within the Adventure Travel industry, real-time online distribution marketplaces. Enabling operators to reach much larger bases of potential new customers. B These opportunities are not all created equal. Challenges can include: financial models & cost, required staff time, and potential overbooking. C Learn how to evaluate, implement, and benefit from these new opportunities.

4. Industry Challenge 2011 – PhoCusWright study pegs annual USA travel activity market worth at $20.8 billion "The challenges of connecting to myriad of small providers with limited technical capability and a low average transaction value have inhibited online distribution of travel-related activities," says Douglas Quinby, senior director, research at PhoCusWright. "But while the market remains highly fragmented, key activity aggregators and a flood of innovation related to local search, social media and mobile devices are creating unprecedented opportunities." - See more at: http://www.traveldailynews.com/news/article/41734/travelers-spend-more-on-in- destination#sthash.Pam49MWV.dpuf

5. Methods of Finding New Customers Ted’s Raft, Canoe and Kayak Emporium Repeat and Referral PhoneEmail Website – Request Only Website – Online Booking Online Distribution

6. OTA’s Adventure Travel Sites Travel Agents, Central Res, DMO Long-tail of the internet Adventure Distribution Channels

7. Real World My wife and I are in Albuquerque, New Mexico and looking for an activity, we go TripAdvisorTripAdvisor

8. Distribution Business Models Listing Service Flat rate fee per activity or tour operator Payment terms can be monthly or annual You work directly with your guest Reservation Commission Commission as a % or $ amount per reservation Only cost is when a reservation is generated You collect the funds from your guest Wholesaler Net rate or commission % Only cost is when reservation is generated They typically collect the funds from your guest

9. Extranet Distribution – Try to avoid An extranet is access to a web site which has no connection to reservation software Manual data entry and management of inventory, availability and reservations Reservations are received via email or fax from each partner Staff hours to maintain multiple databases and accounting

10. Real-time Distribution – One & Only Real-time - automatic connection of a web site and reservation software Automatic sync and management of inventory, availability and reservations Reservations automatically updated in and out of all partners with accounting Staff hours replaced with a virtual reservationist working 24x7x365

11. Real-time Distribution Ingredients Maximum Distribution = Maximum Revenue Reservation software with real-time connectivity to distribution partners. Should not have to change software or MSP Services. Selecting distribution partners to work with should be a business decision not a technology decision. Full set-up of a new partner should take no longer than 30 minutes, then is should be automatic. Real-time confirmation against a reservation system, which is the “database of authority ”

12. Real-time Distribution Operations Reservation software is used to manage day to day operations, as normal. Select which activities, rentals, lodging or packages to flow to which distribution partner. Virtual reservations keeps reservation software and each distribution partner system automatically in sync. Reservations are confirmed against and flow into reservation software, “database of authority”. Guest and financial information flow automatically into reservation software. Accounting of commissions and net rates are automated.

13. Other Challenges Software company or distribution partner? Focused on your business or their consumer business? Ownership of customers booked by a distribution partner? Distribution partners can increase your SEO costs. Example, they may bid on same key words. High Commissions? What is your current customer acquisition cost? Amortize with repeat customers? Self manage each distribution partner and commissions? Or partner to manage distribution partners and commissions? Other Challenges

14. Thank You! Thanks to everyone attending today’s session! Ted Miller Partner Adventure Office, LLC 303-292-5522 Ext: 1003 Ted.Miller@AdventureOffice.com

15. Questions?