1. Using the POST Model 4 June 2015

2. People What kind of clients and prospects do you have? How do they behave online? What is their personality type? For determining your target group, there is a reference to the Social Technographics Profile. Objectives This is an example text. Go ahead an replace it with your own text. This is an example text. Technology This is an example text. Go ahead an replace it with your own text. This is an example text. Strategy This is an example text. Go ahead an replace it with your own text. This is an example text. Social Media Strategy Workbook Bottom Line: Apply Forrester Research’s Social Media POST model to map out a Social Media Strategy. Idea  Use the bottom line to frame your 140 character statement. Apply POST model to develop a Social Media Strategy.

3. People Advantages Experience, knowledge Unique caracteristics Resources Geographical advantage, location Competence, capabilities Quality, reputation Objectives Strategic alliances, partnerships Product development Import, export Innovation an technology development Technologies This is an example text. Loss af alliances and partners Price infaltion/deflation Strong competition Competitors new products and innovation Strategy Disadvantages Gap in experience, knowledge Financial aspects Reliability and trust Loss of key staff Geographical factors POST Model Social Media Strategy Workbook

4. People This is an example text. Go ahead and replace it with your own text People This is an example text. Go ahead and replace it with your own text People This is an example text. Go ahead and replace it with your own text People This is an example text. Go ahead and replace it with your own text People This is an example text. Go ahead and replace it with your own text People This is an example text. Go ahead and replace it with your own text People: Demographics, Type... Social Media Strategy Workbook

5. Objectives This is an example text. Go ahead and replace it with your own text Objectives This is an example text. Go ahead and replace it with your own text Objectives This is an example text. Go ahead and replace it with your own text Objectives This is an example text. Go ahead and replace it with your own text Objectives This is an example text. Go ahead and replace it with your own text Objectives This is an example text. Go ahead and replace it with your own text Objectives: Goals, milestones, outcomes Social Media Strategy Workbook

6. Strategy This is an example text. Go ahead and replace it with your own text Strategy This is an example text. Go ahead and replace it with your own text Strategy This is an example text. Go ahead and replace it with your own text Strategy This is an example text. Go ahead and replace it with your own text Strategy This is an example text. Go ahead and replace it with your own text Strategy This is an example text. Go ahead and replace it with your own text Strategy: Relationship; reaction; motivation Social Media Strategy Workbook

7. Technologies This is an example text. Go ahead and replace it with your own text Technologies This is an example text. Go ahead and replace it with your own text Technologies This is an example text. Go ahead and replace it with your own text Technologies This is an example text. Go ahead and replace it with your own text Technologies This is an example text. Go ahead and replace it with your own text Technologies This is an example text. Go ahead and replace it with your own text Technologies: Campaign; Blog; Informative... Social Media Strategy Workbook

8. Strengths This is an example text. Go ahead an replace it with your own text. This is an example text. Strengths This is an example text. Go ahead an replace it with your own text. This is an example text. Strengths This is an example text. Go ahead an replace it with your own text. This is an example text. Opportunities This is an example text. Go ahead an replace it with your own text. This is an example text. Opportunities This is an example text. Go ahead an replace it with your own text. This is an example text. Opportunities This is an example text. Go ahead an replace it with your own text. This is an example text. Positive factors Social Media Strategy Workbook

9. Weaknesses This is an example text. Go ahead an replace it with your own text. This is an example text. Weaknesses This is an example text. Go ahead an replace it with your own text. This is an example text. Weaknesses This is an example text. Go ahead an replace it with your own text. This is an example text. Threats This is an example text. Go ahead an replace it with your own text. This is an example text. Threats This is an example text. Go ahead an replace it with your own text. This is an example text. Threats This is an example text. Go ahead an replace it with your own text. This is an example text. Negative factors Social Media Strategy Workbook

10. People This is an example text. Go ahead and replace it with your own text Strategy This is an example text. Go ahead and replace it with your own text Objectives This is an example text. Go ahead and replace it with your own text Technologies This is an example text. Go ahead and replace it with your own text People This is an example text. Go ahead and replace it with your own text Strategy This is an example text. Go ahead and replace it with your own text Objectives This is an example text. Go ahead and replace it with your own text Technologies This is an example text. Go ahead and replace it with your own text Before After POST Differentiators (Before/After Campaign Impact Analysis) Social Media Strategy Workbook

11. Current Profile This is an example text. Go ahead an replace it with your own text. This is an example text. This is an example text. Go ahead and replace it with your own text. It is meant to give you a feeling of how the designs looks including text. This is an example text. Go ahead and replace it with your own text Goals and project plan: Profile This is an example text. Go ahead an replace it with your own text. This is an example text. This is an example text. Go ahead and replace it with your own text. It is meant to give you a feeling of how the designs looks including text. This is an example text. Go ahead and replace it with your own text People Social Media Strategy Workbook

12. Opportunities Current Opportunities This is an example text. Go ahead an replace it with your own text. This is an example text. This is an example text. Go ahead and replace it with your own text. It is meant to give you a feeling of how the designs looks including text. This is an example text. Go ahead and replace it with your own text Goals and project plan: Opportunities This is an example text. Go ahead an replace it with your own text. This is an example text. This is an example text. Go ahead and replace it with your own text. It is meant to give you a feeling of how the designs looks including text. This is an example text. Go ahead and replace it with your own text Social Media Strategy Workbook

13. Strategy Current Strategy This is an example text. Go ahead an replace it with your own text. This is an example text. This is an example text. Go ahead and replace it with your own text. It is meant to give you a feeling of how the designs looks including text. This is an example text. Go ahead and replace it with your own text Goals and project plan: Strategy This is an example text. Go ahead an replace it with your own text. This is an example text. This is an example text. Go ahead and replace it with your own text. It is meant to give you a feeling of how the designs looks including text. This is an example text. Go ahead and replace it with your own text Social Media Strategy Workbook

14. Technologies Current Technologies This is an example text. Go ahead an replace it with your own text. This is an example text. This is an example text. Go ahead and replace it with your own text. It is meant to give you a feeling of how the designs looks including text. This is an example text. Go ahead and replace it with your own text Goals and project plan: Technologies This is an example text. Go ahead an replace it with your own text. This is an example text. This is an example text. Go ahead and replace it with your own text. It is meant to give you a feeling of how the designs looks including text. This is an example text. Go ahead and replace it with your own text Social Media Strategy Workbook

15. Summary POST summary This is an example text. Go ahead an replace it with your own text. This is an example text. This is an example text. Go ahead and replace it with your own text. It is meant to give you a feeling of how the designs looks including text. This is an example text. Go ahead and replace it with your own text Social Media Strategy Workbook