2. Module 45 Prejudice Chapter 14 Essentials of Understanding Psychology- Sixth Edition PSY110 Psychology © Richard Goldman June 18, 2006

3. Conformity: Following What Others Do Stereotypes – Generalized belief and expectations about social groups and members. (schemas) Prejudice – Negative or positive evaluations of groups and their members. Discrimination – Behavior directed toward individuals based on membership of a group. Discrimination survey: https://implicit.harvard.edu/implicit/demo/index.jsp https://implicit.harvard.edu/implicit/demo/index.jsp Self-fulfilling Prophecy – Thoughts or actions that increase the likelihood of an expected event to occur

4. Foundations of Prejudice People learn to hate (starting at ~ age 3) from:  Parents  Peers  Others  Mass media  Group membership

5. Reducing the Consequences of Prejudice and Discrimination Increasing contact Discuss discrimination Educate about differences Educate minority groups to overcome stereotype vulnerability