1. Photo by Directory Journal http://www.dirjournal.com/ Social Media & Business: A Primer Presentation by Michael Wilder

2. Michael Wilder Learning Technologies Specialist UNLV Teaching and Learning Center UNLV School of Journalism UNLV Distance Education E-mail: m1ch43lw1ld3r@gmail.com Phone: (702) 879-8454 About the Presenter @michaelwilder http://www.facebook.com/michaelwilder http://www.linkedin.com/in/michaelwilder http://www.youtube.com/user/m1ch43lw1ld3r http://vegas-times.com/blogs/litf/

3. Presentation Materials http://vegas-times.com/blogs/litf/

4. Question Introductions How many of you have bought anything online recently? Where did you go? How many of you read the user reviews before buying?

5. Question Introductions How many have a Twitter account? How many have a Facebook account? How many have a cell phone? 4 billion cell phones worldwide Whenever I ask that question, however...

6. Question Introductions Social media isn't for everyone. Honestly, I think it's a good idea to be skeptical. If it doesn't light your fire, why bother?

7. Question Introductions How many of you have prior experience with social media in a business setting either as an vendor or as a client?

8. Social Media

9. What is Social Media? Internet- and mobile-based tools for sharing and discussing information Often characterized by communication, interaction, and collaboration Also often includes multimedia and entertainment

10. Social Media Examples Microblogs (Twitter) Social Networking (Facebook, MySpace, LinkedIn) Media Sharing (YouTube, Vimeo, Flickr) Blogs (WordPress, Blogger, Live Journal) Virtual Worlds (Second Life, Active Worlds) Wikis (Wikipedia, MediaWiki) Social Bookmarks (Delicious) Collaborative Editing (Google Docs, Zoho) Aggregation (RSS) And more…

11. Statistics Twitter: 2009: 25 million 2010: 100 million Facebook: 300 million active users

12. Statistics 2009: 25 million

13. Statistics

15. ViralBlog

16. Statistics

17. Question Why?

18. Social Media in Business

19. Why Businesses Should Care “Business may be about finances and the bottom line, but really, it’s about customers. It’s about pleasing customers, acquiring new ones, and connecting with them. For brick-and-mortar businesses or companies that focus on production, social media is an excellent way to connect with customers and businesses. ” -- Ben Parr, Mashable

20. Statistic According to a study by Chadwich Martin Bailey and iModerate Research Technologies, 60% of Facebook fans and 79% percent of Twitter followers are more likely to recommend a brand after becoming a fan or follower.

21. Case Study: Zappos

22. Business Uses

23. Twitter Use in Business

24. Facebook Use in Business

25. Ning Use in Business

26. LinkedIn Use in Business

27. Blog use in Business

28. YouTube Use in Business

29. End Questions? Comments?

30. Michael Wilder Learning Technologies Specialist UNLV Teaching and Learning Center UNLV School of Journalism UNLV Distance Education E-mail: m1ch43lw1ld3r@gmail.com Phone: (702) 879-8454 Contact Me @michaelwilder http://www.facebook.com/michaelwilder http://www.linkedin.com/in/michaelwilder http://www.youtube.com/user/m1ch43lw1ld3r http://vegas-times.com/blogs/litf/