2. GREAT MIND

3.  Search valuable products & establishes a new business model.  put every resource behind a few products and make them exceedingly well

4.  Customer-orientation: Apple Company usually produces great cell phone that customers like.

5.  Accurate focus: Concentrate the resources to do iPod instead of PDA

6.  Apple gives employees a piece of the business and makes them understand every part of business.  Apple chooses a wise wave and gets into the business where Apple controls the primary technology

7.  Apple has its own special investment and keeps funding for R&D budget in economic downturn.

8. 

9.  Apple planning is systematic and professional: --- clear mission --- has an active strategic plan ---convokes employees to have a Monday meeting and adjust the plan of the products if necessary

10.  Focuses on developing new products and seeking new markets. iPhone Operating system Mobile phone Innovation

11.  Concentrate your resources and technologies on your leading products.  Choose the product you want to develop carefully.  One meeting One week.

12. --Make the plan --Carry out the plan --Control the direction by comparing results with the plan --Control the direction by taking corrective action in two ways

13. Make the plan Carry out the plan Control the direction by comparing the results with the plan Control the director by (a)Correcting deviations (b) improving the future plan

14.  Mission and company vision provide the company with a big picture or framework of future development.  Should have clear direction and focus.  Should have rigorously detailed planning for specific tasks. Mission & Vision Detailed Tasks

15.  Have a better sense of direction in the field of information technology.  Should pay more attention to different kinds of planning.  Business focus is very important. Plannin g Business Success

16. Thank Apple for changing the world! Thank you!