1. Thinking About Psychology: The Science of Mind and Behavior Charles T. Blair-Broeker Randal M. Ernst

2. Sociocultural Dimensions of Behavior Chapter 14

3. Social Thinking and Social Influence Module 32

4. Introduction Module 32: Social Thinking and Social Influence

5. Social Psychology The scientific study of how people think about, influence, and relate to one another

6. Social Thinking Module 32: Social Thinking and Social Influence

7. Social Thinking: Attributing Behavior to Personal Disposition or the Situation Module 32: Social Thinking and Social Influence

8. Attribution Theory People tend to give a causal explanation for someone’s behavior, often by crediting either the situation or the person’s disposition

9. Situational Disposition Attributing someone’s actions to the various factors in the situation

10. Dispositional Attribution Attributing someone’s actions to the person’s disposition, i.e. their thoughts, feelings, personality characteristics, etc.

11. Fundamental Attribution Error The tendency for observers, when analyzing another’s behavior, to underestimate the impact of the situation and overestimate the impact of personal disposition People tend to blame or credit the person more than the situation

12. Social Thinking: Attitudes and Actions Module 32: Social Thinking and Social Influence

13. Attitude A belief and feeling that predisposes a person to respond in a particular way to objects, people, and events

14. Attitudes Affecting Actions Many studies suggest a person’s attitudes do not match their actions Attitudes can predict behavior if: –Outside influences are minimal –People are aware of their attitudes –Attitude is relevant to behavior

15. Actions Affecting Attitudes Under some circumstances one’s actions can influence attitudes. They include: –Foot-in-the-door phenomenon –Role playing –Cognitive dissonance

16. Foot-in-the-Door Phenomenon The tendency for people who have first agreed to a small request to comply later with a larger request

17. Role Playing Playing a role can influence or change one’s attitude Zimbardo’s Prison Study –College students played the role of guard or prisoner in a simulated prison. –The study was ended when the guards became too aggressive and cruel.

18. Cognitive Dissonance The theory that people act to reduce the discomfort (dissonance) they feel when their thoughts are inconsistent with their actions When our attitudes are inconsistent with our actions, we change our attitudes to reduce the dissonance.

19. Social Influence Module 32: Social Thinking and Social Influence

20. Social Influence: Conformity and Obedience Module 32: Social Thinking and Social Influence

21. Conformity Adjusting one’s behavior or thinking to coincide with a group standard

22. Solomon Asch (1907-1996) Social psychologist who researched the circumstances under which people conform

23. Asch’s Conformity Study

25. Factors Increasing Conformity The person feels incompetent or insecure. The group has three or more people. The rest of the group is unanimous. The person is impressed by the status of the group. No prior commitments were made. The group is observing the person respond. One’s culture encourages conformity.

26. Stanley Milgram (1933-1984) Social psychologist who researched obedience to authority

27. Obedience The tendency to comply with orders, implied or real, from someone perceived as an authority

28. Milgram’s Obedience to Authority

30. Milgram’s Obedience to Authority (Data from Milgram, 1974)

31. Milgram’s Obedience to Authority

32. Obedience to Authority Play “Obedience: The Milgram Study” (4:04) Segment #34 from Psychology: The Human Experience.

33. Social Influence: Group Influence Module 32: Social Thinking and Social Influence

34. Social Facilitation Improved performance of tasks in the presence of others Occurs with simple or well learned tasks but not with tasks that are difficult or not yet learned

35. Social Loafing The tendency for people in a group to exert less effort when pooling their efforts toward attaining a common goal than when individually accountable People may be less accountable in a group, or they may think their efforts aren’t needed.

36. Deindividuation The loss of self-awareness and self- restraint occurring in group situations that foster arousal and anonymity People lose their sense of responsibility when in a group.

37. Social Influence: Group Interaction Effects Module 32: Social Thinking and Social Influence

38. Group Polarization The enhancement of a group’s prevailing attitudes through discussion within the group

39. Groupthink The mode of thinking that occurs when the desire for harmony in a decision- making group overrides a realistic appraisal of the alternatives

40. Social Influence: Our Power as Individuals Module 32: Social Thinking and Social Influence

41. Self-Fulfilling Prophecies Occurs when belief about others leads one to act in ways that induce the others to appear to confirm the belief

42. The End