1. 12016-01-12 Mideye – using the phone / SIM card for secure login. www.mideye.com ulf.schuberth@mideye.com www.mideye.com

2. 22016-01-12 Company history 1999: Innovation cell at Ericsson Radio Systems in Stockholm. 2000: Venture at Ericsson Business Innovation. 2003: Shut-down of Ericsson Business Innovation. Mideye AB set up as an independent company. 7 paying customers. Steady growth rate 25% – 45% per year since 2003. Currently ≈160 customers.

3. 32016-01-12 Business segment Secure login for enterprises and government authorities, focus on large organisations. Complete service offering, involving both IT and telecom infrastructure. Approximately 90% sales in Sweden, 10% in Norway. Customer examples: Trafikverket (Swedish Road Authority), Handelsbanken, Telecomputing. B2B IT-security: long sales cycles, targeted sales and marketing.

4. 42016-01-12 Experiences from running a company in Sweden +Easy to set up, low bureaucratic burden. Main challenges when starting are business related. +Day-to-day contacts with authorities are simple and streamlined. -Complex tax rules and high margin tax rates when business grows. -Complex / inflexible employment rules.