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Published byRichard Bailey Modified over 9 years ago
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Man-o-matic 3D Printed Bionic Hand By Lyman Connor
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INDEX Key Partners Thalmic Labs—Myo Bracelet Other sponsors Key Activities Rapid prototyping Testing Refinement Vetting Marketing Future Activities Sales Manufacturing Distribution Support Key Resources IP / Patents Team members Advisors Feinstein Institute L-D Tool & Die Smart Business Dev. VWCC Fab Lab Roanoke SBDC Leadership Brand Partners Distribution Channels Value Proposition Eliminate the stigma of being different Restore functionality Significantly reduce the cost barrier Significantly reduce the delivery time Match functionality of the expensive models Customer Relationships In-person support via local prosthetists Live phone support Online support via chat and /or forums Support via email Channels Website—Direct to Consumer Prosthetists Insurance Customer Segments Hand & Arm Amputees from: Trauma Disease Birth Defect Guerin Blask—Photography 3D Systems—filament FlashForge—filament EAMEX—Synthetic Skin Licensees may include: Tech companies Other bionics companies Prosthetics companies Sales Manufacturing Distribution Support Spin-off segments may include: Cost Structure Legal services—$10,000 Marketing—$40,000 Components—$25,000 Equipment—$30,000 Mechatronics Staff—$70,000 Development—$70,000 Rent Revenue Streams Sales of Man-o-matic direct to consumer Sales of Man-o-matic through insurance provider / prosthetists Sales from spin-off technology Licensing of technology
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Target Market U.S. 50,000 Per year U.S. 1% First year U.S. 10% First 5 years U.S.—50,000 hand and arm amputees per year Goal 1% of U.S. market within the first year = 500 bionic hands 10% of U.S. market within the first 5 years = 5,000 bionic hands Then begin producing bionic hands for the world market. Lyman Connor - Phone: (540) 808-7501 Email: lyman.connor@ge.com URL: http://BionicHandProject.com
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Customer Segments Lyman Connor - Phone: (540) 808-7501 Email: lyman.connor@ge.com URL: http://BionicHandProject.com Those who have suffered the loss of a limb due to: Distributors Segments Companies who wish to license the Man-o-matic bionic hand technology including: Trauma Disease Birth Defect Tech companies Bionic Hand manufacturers Prosthetics Companies
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OEM Value Proposition Lyman Connor - Phone: (540) 808-7501 Email: lyman.connor@ge.com URL: http://BionicHandProject.com People will wait many months and pay more than $40,000 for bionics… to eliminate the stigma of being abnormal and to restore functionality. The Man-o-matic value Reduce the cost of bionic prosthetics to less than $10,000 and the production time down to less than two weeks to restore functionality and normalcy for the masses sooner and more affordably. proposition is:
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Key Partners & Activities Lyman Connor - Phone: (540) 808-7501 Email: lyman.connor@ge.com URL: http://BionicHandProject.com Feinstein Institute for Medical Research Conducts preliminary laboratory testing Makes recommendations for improvement Fits prototypes to actual recipients Monitors progress of field tests Serves as NSF grant partner Publishes findings Laboratory TestingRecommendations Prototypes Monitoring Partner Publishes Video: Feinstein Institute Tests The Man-o-maticFeinstein Institute Tests The Man-o-matic
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Key Partners & Activities Lyman Connor - Phone: (540) 808-7501 Email: lyman.connor@ge.com URL: http://BionicHandProject.com L-D Tool & Die Provides guidance on plastic component manufacturing Provides moulds for manufacturing components Moulds For Manufacturing Plastic Component Manufacturing
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Key Partners & Activities Lyman Connor - Phone: (540) 808-7501 Email: lyman.connor@ge.com URL: http://BionicHandProject.com Smart Business Development Website design and management Marketing strategy and implementation Video production services Content creation and syndication services Social Media and Public Relations services Marketing materials development PPC campaign management SEO services Lead generation Web Design Marketing strategyVideo production Content Creation Social MediaMarketing materials PPC campaign SEO servicesLead generation
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Key Partners & Activities Lyman Connor - Phone: (540) 808-7501 Email: lyman.connor@ge.com URL: http://BionicHandProject.com Virginia Western Community College Provide access to Fab Lab Recommend potential candidates for mechatronics staff positions Fab Lab Mechatronics
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Key Partners & Activities Lyman Connor - Phone: (540) 808-7501 Email: lyman.connor@ge.com URL: http://BionicHandProject.com Roanoke Regional Small Business Development Center Business operations guidance Introductions to potential advisors Serves as an informational resource Business OperationPotential Advisor Informational Resource
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Other Key Activities Lyman Connor - Phone: (540) 808-7501 Email: lyman.connor@ge.com URL: http://BionicHandProject.com Product Development Marketing Sales Manufacturing Distribution Support Product Development Marketing Sales Manufacturing Distribution Support Video: Bionic Hand RFID Integration DemoBionic Hand RFID Integration Demo
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Key Resources Lyman Connor - Phone: (540) 808-7501 Email: lyman.connor@ge.com URL: http://BionicHandProject.com IP / PatentsAdvisorsPartnersBrandDistribution Channel Team members countless hours over the Past two years developing the bionic hand marketing & business development strategy and implementation Brian Duvall Lyman Connor
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Other Technical Lyman Connor - Phone: (540) 808-7501 Email: lyman.connor@ge.com URL: http://BionicHandProject.com $15,000 in personal investment from retirement funds $5,000 in video production services from Smart Business Development $1,000 in website design, hosting and maintenance from Smart Business Development $3,000 in Social Media, SEO and Content creation from Smart Business Development Promised: Approximately $180,000 in Tool & Die work National Science Foundation Grant application for $350,000
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Customer Relationships Lyman Connor - Phone: (540) 808-7501 Email: lyman.connor@ge.com URL: http://BionicHandProject.com In-person support via local prosthetists Live phone support Online support via chat and / or forums Support via email
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Channels Lyman Connor - Phone: (540) 808-7501 Email: lyman.connor@ge.com URL: http://BionicHandProject.com Website Direct to Consumer Prosthetics Companies Non-profit Organizations Insurance Companies
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Revenue Streams Lyman Connor - Phone: (540) 808-7501 Email: lyman.connor@ge.com URL: http://BionicHandProject.com Sales Of Man-o-Matic Through Insurance Provider / Prosthetists Sales Of Man-o-Matic Direct To Consumer Sales From Spin-off Technology Licensing Of Technology
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Cost Structure Lyman Connor - Phone: (540) 808-7501 Email: lyman.connor@ge.com URL: http://BionicHandProject.com Legal services—$10,000 Marketing—$40,000 Components—$25,000 Equipment—$30,000 Mechatronics Staff—$70,000 Development—$70,000 Rent—TBD Legal Services $10,000 Equipment $30,000 Components $25,000 Marketing $40,000 Development $70,000 Rent-TBD Mechatronics Staff $70,000
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www.BionicHandProject.com
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