1. Creating Community to Fit Your Platform Social Media Series: Part 2 of 4 ILTA Webinars Natalie Alesi @legalerswelcome @kraftkennedy www.kraftkennedy.com Linkedin.com/in/nataliealesi alesi@kraftkennedy.com Session Hashtag #ilta

2. Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta What are we going to talk about? Internal and External Social Media Creating Community & Engagement on Your Platform

3. Law firms, lawyers and clients are using social media: Externally: raising brand awareness, establishing expertise, and business development. Internally: employee communications, collaboration, knowledge management, internal processes and workflows. Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta

4. How do I… …create a community conducive for my firm, my department, my practice or me? Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta

5. Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta The Internal Socials

6. Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta

7. Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta Social Media Social Networking Blogs Wikis SharePoint ACTIVITY STREAMS Feeds COLLABORATION Social Graphs Social Profiles cloud Yammer TWITTER Facebook Mobility Social Community What is a Social Community?

8. Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Case Study: Solve the problem of getting knowledge in the right hands in the right fashion at Microsoft. Session Hashtag #ilta Demographics of Microsoft Users all over the world Streamline and centralize communication Bring together the collective knowledge of its employees for real time answers at a convenient time for the employees

9. Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta

11. Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta + =

12. Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta

13. Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta Connecting with people with people who share similar interests and solving a business need, problem, issue. Community

14. Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Christopher Finn, VP Microsoft E2Conf Session Hashtag #ilta

15. Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Design for multiple generations with technology usage Video, Blogs, Mobility Educate EVERYONE Start with a fun community of interest to get folks intrigued Share, share, share successes and often Know what works currently in your firm with regard to communications Know what communities currently exist within Departments and Practices Know what technology is being used by your attorneys and staff Know what technology is being used by clients Understand users mobile habits Understand users current knowledge on the technologies Session Hashtag #ilta Internal Community Strategy

16. Resources Paolo Tosolini for Microsoft AcademyMobile William Mitchell Goes Online New academic model designed to prepare students for changing legal industry New academic model designed to prepare students for changing legal industry Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta

17. Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta The External Socials Session Hashtag #ilta

18. Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Part 1 Recap: 1.Research competition 2.Know the social cocktail mix for your firmsocial cocktail mix Session Hashtag #ilta

19. Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta

20. LINKEDIN Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta

21. Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta

22. Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta

23. Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta

24. LINKEDIN Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta

25. Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta

26. Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta

27. LINKEDIN Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta

28. Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta

29. Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta

30. Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta

31. Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta

32. Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta

33. Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Define WHY? Define your audience on the channel of your choice Start with ONE Channel Understand privacy settings Listen, listen, listen & watch others Create engagement, this establishes trust and builds the relationship for the community Understand your state ethics rules with regard to advertising Understand firms social media policy, be on the committee, educate others on it Manage your content and create a content schedule Get mobile, download social apps Engage others, have conversations Establish cross-platform community as you start to build out others Session Hashtag #ilta External Community Strategy

34. Natalie Alesi @legalerswelcome @kraftkennedy www.kraftkennedy.com Linkedin.com/in/nataliealesi alesi@kraftkennedy.com Join us for Social Media Series Part 3 January 15 at 12 pm ET Social media: Blogging for Business