1. SmartPhones- 2015 in the United States
Gregory Swenson
Nicholas Lantieri

2. What is a Smartphone?
A smartphone can perform many tasks. It is a mobile phone that has advanced connectivity, computing capabilities, advanced multimedia and allows the user to connect to the internet. Smartphones allow users to easily connect with the world.
Some Uses
-SMS/Text Messaging Web Browsing Mobile Shopping
-Mobile Banking GPS Online Music Games
-Social Networking News Applications Phone Calls

3. Background On Smartphone Market in United States
Average Price is $531 for a top of the line smartphone
Total Revenue in the United States is 51.3 billion dollars
4 Major Rivals -Apple, Android, Microsoft, BlackBerry
Android owns 52.1% of the market
Apple owns 43.5% of the market
Microsoft owns 3% of the market
BlackBerry owns 1.3% of the market
It is a Monopoly Market
Nearly two-thirds of American Adults own a SmartPhone

4. PORTER’S FIVE FORCES The five forces that shape industry competition.
-Rivalry
-Threat of New Entrants
-Suppliers
-Customers
-Substitutes

5. 1- Rivalry (Intense) Apple (iPhone 6s)
Android (Samsung Galaxy Edge 6s)
Microsoft Windows (Nokia Lumia 950 XL)
BlackBerry (Priv)
-Fast Industry Growth Rate Low Product Differentiation (commodities)
-High Margins Brand Identity
-Large Industry Size All these competitors are powerhouses

6. 2- Threat of New Entrants (Medium)
-Strong brand names are important and there are already many in place
-Advanced Technologies are required
-Entry barriers are high
-High switching costs for customers
-Patents limit new competition
However, it is not impossible for new entrants.

7. 3- Power of Suppliers (Medium)
-High Competition between suppliers
-Large Number of substitutes
-Customers will buy other smartphones if prices go up to high
-Wireless companies offer deals to consumers so this hurts the power of suppliers

8. 4- Power of Customers (High)
-Low Product Differentiation
-Many different choices
-Increasing Buyer Volume
-Price Sensitive
-Wireless companies offer plans to help consumers

9. 5- Threat of Substitutes (Medium)
-Smartphones are too popular
-They have become a part of culture
-Smartphones are so important in business and communication
-Other choices are obsolete
-However, if prices do get too high, the consumers will find alternatives