1. Rīgas marka

2. History Over 800 years…

3. Rīgas marka Brand geography

4. Rīgas marka Associations

5. Rīgas marka Associations +

6. Rīgas marka Potential Direct associations Universality Easy to use

7. Rīgas marka Potential

8. Rīgas marka Potential

9. Rīgas marka Potential Intellectual work AgricultureTourism Cosmetics Entertainment Foodstuff

10. Rīgas marka Potential

11. Rīgas marka Potential

12. Rīgas marka Potential

13. Rīgas marka Potential

14. Rīgas marka Potential

15. Rīgas marka Potential

16. Rīgas marka Focus group Latvia Ukraine (Kiev) Russia (Moscow) Sweden (Stockholm) Holland (Rotterdam) UK (London)

17. Rīgas marka RM managing

18. Rīgas marka RM managing

19. Rīgas marka RM managing

20. Rīgas marka RM managing

21. Rīgas marka Potential Direct associations Universality Easy to use

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