1. I Know a Wee Publicity Homecomin’ 2013 T. Duane Gordon, Executive Director

2. t w a h is good publicity?

3. Finding a way for your story to rise above the noise

4. But not breaking the bank to do it

5. t w a h do you do first?

6. your target audience or audiences Identify

7. your key messages Create

8. your methods of communication Select

9. e e t rh t ow o en social media traditional media word of mouth

10. Traditional media one › Newspapers › Develop relationships with reporters/editors › Understand not everything is newsworthy › Use community photo pages › Get professional writing assistance › Television › Less information reported › Requires a visual › Soundbite spokesperson › Radio › Must paint picture with voice › Direct mail › Expensive Traditional media today only reach a small number

11. Social media two Information should be useful, current, and (if possible) entertaining › Website › Must be updated regularly › Must be easily navigable › Must answer questions › Must have contact information › Facebook, Twitter, YouTube, LinkedIn, Google+, Pinterest, etc. › Stay up-to-date › Stay interactive › Stay responsive to feedback: both + and - › E-mail and text blasts › Avoid SPAMming › Need e-mails/cell numbers

12. ›Events › Make them enjoyable and photogenic ›Speak at every opportunity › Service clubs, chambers of commerce, lecture series, churches, women’s circles ›Friendraising is as important as fundraising › Multiple contacts are usually required before getting anyone to take “action” ›Seek ambassadors › You can’t do it all yourself Word of mouth three NOTHING beats “buzz”

13. questions