1. Food Truck Project

2. WHAT IS A FOOD TRUCK?
A MOBILE VENUE THAT TRANSPORTS AND SELLS FOOD.

3. WHY FOOD TRUCKS?
Food trucks have big advantages over brick-and-mortar establishments:
low investment costs
no rent
low utilities
no real estate costs
Low marketing costs.

4. WHY THE SUCCESS??
Food-truck business is increasing largely in response to the slow-growing economy.
People are seeking inexpensive breakfasts and lunches.
Also, employees today are often pressed for time, with more work and shorter lunch hours.
Food truck owners can actually drive to a new location if business is poor.

5. PLACES TO PARK YOUR TRUCK
PARKS AND BEACHES
OFFICE BUILDINGS
TOURIST SPOTS
SHOPPING SPOTS
SPORTS VENUES
FESTIVALS
BUS AND TRAIN STATIONS
COLLEGE CAMPUSES

6. STEP 1: CHOOSE A THEME BBQ
ETHNIC (Korean, Mexican, Japanese, Italian, etc)
ETHNIC FUSION (blend of different ethnic cuisines)
SANDWICHES
HAMBURGERS
ORGANIC/GLUTEN FREE
REGIONAL CUSINE (LOBSTER IN MAINE, BBQ IN TEXAS, SEAFOOD IN MORRO BAY)
CASUAL VS. GOURMET
WAFFLES
DESSERTS ONLY
GOURMET ICE CREAM
HAMBURGER SLIDERS

7. STEP 2: CHOOSE A BUSINESS NAME
Asian Persuasion Bitchin’ Burgers Cappuccino in the Park Casanova Fish Tacos Chip’s Beach Eatz Chop Sooey Chubby’s Food Truck Crabcakes911 Delicioso Food Truck The Dog Shack Epic Eatz Flippin Pizza Goodyvan
Porkateers
Sushi Bus

8. STEP 3: CREATE A MENU CONSIDER: (WHO WILL BE BUYING FROM YOU?)
YOUR DEMOGRAPHIC
(WHO WILL BE BUYING FROM YOU?)
POPULAR FOODS IN THAT AREA
GOURMET VS. BASIC FOODS
BUSINESS COMPETITION
SPECIALIZING IN ONE OR TWO TYPES OF FOOD
(“PIZZA TRUCK” FOR EXAMPLE)

9. YOUR MENU SHOULD INCLUDE:
AT LEAST 4 MAIN DISHES
Ex. Tacos, pizza, sandwiches, grilled chicken, hamburger, etc.
AT LEAST 3 SIDE DISHES
Ex. Rice, mashed potatoes, coleslaw, fries, etc.
AT LEAST 2 COMBOS
Ex. “Slice of pizza, salad and drink”
AT LEAST 4 BEVERAGES
Ex. Bottled water, soda, juice, milk
AT LEAST 2 DESSERTS
Ex. Cookies, cake, brownies, ice cream, popsicles

11. STEP 4: DESIGN YOUR TRUCK’S EXTERIOR

13. HAVE FUN AND ENJOY THE PROJECT!