1. Proprietary  2009 StoneRiver, Inc. “Who’s Visiting Your Site?” How to use reports that analyze hits Our Webcast will start shortly Thanks for your patience

2. www.emeraldsupport.com/nyl The following presentation has been designed for general information purposes only. Establishing a unique, on-line marketing presence that is also consistent with the NAIC Advertising Guidelines, FINRA regulations and New York Life corporate policies is important. Individual circumstances may vary. Please utilize the tools available to you via Emerald Support, Agency Marketing and Technology as well as SMRU for assistance in maximizing your web site's potential.

3. www.emeraldsupport.com/nyl "A Word from Our Sponsor"  Keep in Touch items, such as newsletters  Web sites  All material must be SMRU approved Our staff of marketing consultants can share with you best-practices information on...

4. www.emeraldsupport.com/nyl Today’s speakers: Paul Bello Technical Support Mike Woods Vice President, Product Development & Technical Support

5. www.emeraldsupport.com/nyl Agenda – Who’s Visiting Your Site?  Emerald's traffic tool  How to use Google Analytics

6. www.emeraldsupport.com/nyl Emerald's Traffic tool  Log into your Web site administrator

7. www.emeraldsupport.com/nyl Web Site Traffic

8. www.emeraldsupport.com/nyl Web Site Traffic

9. www.emeraldsupport.com/nyl $64,000 Question  Does Emerald's tool give me the contact information for people who are visiting my Web Site?  Consider a “call to action”

10. www.emeraldsupport.com/nyl How to use Google Analytics  Visit www.Google.com  Enter the phrase, "Google Analytics”

11. www.emeraldsupport.com/nyl Google Analytics

12. www.emeraldsupport.com/nyl What Does Google Analytics Report?  Volume of page hits  Pages that were hit  Where the hits originated – Google checks the IP for you

13. www.emeraldsupport.com/nyl Google Analytics Code?  Google analytics provides a code  Your code is entered into the Web site administrator, under Site Basics/Web site Options

14. www.emeraldsupport.com/nyl Where does the code go?

15. www.emeraldsupport.com/nyl Where does the code go?

16. Questions and Answers www.emeraldsupport.com 800-233-2834, Option 1