1. THE FUTURE OF THE ADVERTISING AND PR AGENCY

6. ?

7. CONSUMERS ARE INFLUENCING EVERYTHING POLITICS ENTERTAINMENT JOURNALISM DESIGN

8. AND MORE IMPORTANTLY THE DEVELOPMENT AND DISTRIBUTION OF CONTENT

10. THE DIGITAL REVOLUTION HAS CHANGED EVERYTHING

12. MEDIA OUTLET DIVERSIFICATION

13. THE SOCIAL REVOLUTION HAS CHANGED EVERYTHING

14. “Not to put too fine a point on it, the moment we are living through is the largest increase in expressive capability in human history” - Professor Clay Shirk, Internet expert and author of “Here Comes Everybody” …and has allowed consumers to become true producers

15. Above all else, social media has upended the marketing model from “one to many” to “many to many”

16. Brand Message ONE TO MANY

17. Many to Many Brand Message IS BEING SUPPLANTED BY MANY TO MANY

18. CONSUMER EMPOWERNMENT

19. CONSUMER ENABLEMENT

20. CONSUMER EXPRESSIONISM

21. CONSUMER ENGAGEMENT

22. Connected consumer x Enabled Empowered Expressive Engaged x Technology (the amplifier) Content

23. Power of word of mouth

24. “92% of consumers never listen to what a brand has to say about itself. Whereas 97% of consumers listen to what a consumer has to say about a brand”

25. THE AVERAGE CONSUMER MENTIONS SPECIFIC BRANDS OVER 90 TIMES A WEEK IN CONVERSATIONS WITH FRIENDS, FAMILY AND CO-WORKERS SOURCE: KELLER FAY, WOMMA, 2020

26. ADVERTISING AND PR USED TO BE TWO DISTINCT MODELS OF INFLUENCE

27. NOW, THEY ARE BECOMING ONE IN THE SAME

30. Advertising Public RelationsMediaDirect Response Digital Brand Client THE PAST: SILOED

31. Brand Client Completely Integrated Solutions THE FUTURE: BUNDLED

33. From Peak & Valley campaign to “Always On” distribution Online Presence Channels” Always On” Time THE OPPORTUNITY

35. GILLETTE PROGLIDE

36. Messages Campaigns Channels Silos Monolithic Uni-directional Static Isolated Relationships Platforms Experiences Collaborative Personalized Multi-directional Adaptive Participatory THE FUTURE

37. THANK YOU