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Published byJesse Sharp Modified over 9 years ago
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Game 1 – Grab A Grand Sales: £19,483 = 97.4% of cards ordered purchased Donations: £1,514 Game 2 – Stacks of Cash Sales: £26,795 = 89.3% of cards ordered purchased Donations: £1,789
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Game 3 – Pot Luck Sales: £28,340 = 94.4% of cards ordered purchased Donations: £3,366 Game 4 – Strike It Rich Sales: £38,832 = 97.08% of cards ordered purchased Donations: £4,122
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Game 5 – Lucky Day Sales: £44,349 = 98.5% of cards ordered purchased Donations: £2,884 Game 6 – Grand Day Sales: £49,489 =98.9% of cards ordered purchased Donations: £2,955
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Game 7 – Ruby Riches Sales to date: £13,000 Donations: £890 Total Scratch Card Income To Date £237,808
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Prizes: Recommend cash 40% are winning cards More smaller prizes i.e £1/£2 wins encourage more sales Prize money is not always claimed
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£1,000 Top Prize £1 WIN £2 WIN £5 WIN £10 WIN £20 WIN £50 WIN £100 WIN Prizes Expense Example: 50k scratch card game £20k potential prize fund Only £12k claimed
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Scratch Card Expenditure Print of cards Prizes P.O.S Tins/Dispensers (1 st game cost) Servicing/mileage costs (sponsored car)
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Where we sell our scratch cards Outlets Promotional stand activity All DMH Shops Day Hospice Hospice led events As Wedding Favours Charity Of The Year events
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Interesting sales stats (figures taken from last scratch card game) £10k sales from promotional stand/DMH events £7,300 sold as Wedding Favours £5,500 Moat House (Charity of the Year) £5,200 via our Hospice Shops £4,500 Day Hospice
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Administration All of outlets are placed on Rounds Outlets have stock/sales control sheet Outlets have a scratch card tin & dispenser We service outlets quarterly (use vols & canvassers) Outlets receive welcome pack/procedure card Sales/income/stock & outlet contact data currently recorded on Excel
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Staffing p/t member of admin staff administers all “non weekly lottery income” Promotions Co-ordinator organises: Servicing New outlets Wedding Fayres/DMH Led Events Publicity
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Gambling Commission Price of ticket Last date of sale Lottery licence holder Licensed with the Gambling Commission (GC website address) Over 16 (best practise) Gamble responsibly – Gamcare (best practise) Gambling Commission submission - 13 weeks after last date of sale
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Raise Awareness Messages posted on Facebook
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Raise awareness Local press Point of sale material Hospice newsletter Staff awareness Website
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Communicate Thank you certificates Thank you cards Correspondence to Wedding Favour purchasers Hospice Shops (Retail Bulletin) Day Care Fundraising Thank you
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