1. Topics in Technology and Marketing Push Marketing: Email

2. Email marketing Email is not digital direct mail 3 dimensions, not 2 Multi-media SPAM button Implications of emails tagged as SPAM Send enough poorly executed emails, and you are out of business

3. Email sales funnel Subject line - where battle is won or lost Directly linked to Open Rate If successful: Higher Open Rate Higher Click-Through Rate If unsuccessful: Lower Open Rate Email tagged as SPAM 4-6 words is optimal Key to good subject lines: WIIFM Tips, tricks, lists, numbers, percentages

4. Email sales funnel Content Less is more Keep it simple Pick a topic and stick to it Be relevant Be personal ABC – Always Be Closing Minimum of 3 CTAs Top, middle, bottom Test different CTA copy for each link Can't do that with DM

5. Nobody reads your emails People don’t read emails, they scan them Headlines, subheads, bullets are essential That’s all that will be read It’s all about the “F” F-shaped reading pattern http://www.imediaconnection.com/content/22383.asp

6. Anatomy of a Perfect Email http://blog.hubspot.com/blog/tabid/6307/bid/27211/The-Ultimate-Cheat-Sheet-for-Awesome-Marketing-Emails.aspx 13. Unsubscribe Link 12. Link to Privacy Policy 1. A Clear, Concise, and Attention-Grabbing Subject Line 2. A Real, Live, Human Sender 3. Obvious Branding Elements 4. Personalization 5. Offer Context - WIIFM 6. Obvious & Focused Call-to-Action (CTA) 7. Explanation/Value of Offer - WIIFM 8. Social Sharing Buttons/Links 9. Product Image 10. Additional Product- Based Offer 11. Social Media Follow Buttons/Links

7. Other Email Tidbits http://www.imediaconnection.com/content/22387.asp Nearly 30 percent of marketers duplicate their site navigation in email Of those, 15 percent find it more effective than the main content in driving clicks 11 percent find their navigation converts better than the main content of their email

8. Other Email Tidbits http://www.imediaconnection.com/content/22387.asp Plan for the “preview pane” Emails should be between 550 and 700 pixels wide to ensure that the reader can clearly view it Purpose and call-to-action apparent in the top 300 pixels - so that readers can see the email even if they don't open it

9. Timing is Everything http://www.pure360emailmarketing.co.uk/email-marketing-solutions/email-marketing-resources-and-tools/email-marketing-resources-archive-insights/timings-infographic-full

10. The Email Authority http://www.emailstatcenter.com/

11. 4 delivery outcomes HTML with images Pretty – just like a web page HTML with no images CTA buttons disappear! CTAs must be hyperlinked text Text only No images No hyperlinks CTAs must have URLs that can be copied and pasted into browser Mobile Emails must be tested for both Apple and Android

12. Know your audience Email skews older http://tomcuthbert.posterous.com/e-mails-big-demographic-split-via-nyt

13. Landing pages The forgotten half of email marketing CTAs must link to a dedicated LP Not to a Home Page LP must: Relate to the offer Offer additional in-depth sales content Videos, demos, calculators, testimonials Provide even more CTAs

14. 7 Pillars of Good Landing Pages Clear CTAs Benefit-focused content Message consistent with ad Trust elements e.g. privacy policy, testimonials, etc. Simple and straight-forward No distractions e.g. extraneous navigation options Continual testing http://www.mpdailyfix.com/7-ways-to-improve-your-landing- pages/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+MarketingProfsDailyFix+%28Marketing+Profs+Daily+Fix%29

15. Anatomy of a perfect landing page http://www.formstack.com/the-anatomy-of-a-perfect-landing-page

16. Different Colors for Different Sites

17. Questions?