1. Co-founders: ElsaMarie D’silva | Saloni Malhotra | Aditya Kapoor | Surya Bansal Supported by over 20+ Volunteers Co-founders: ElsaMarie D’silva | Saloni Malhotra | Aditya Kapoor | Surya Bansal Supported by over 20+ Volunteers A Citizen’s Initiative

2. It's not about how the guilty are punished after the act, its about why does anyone have to go through a horrifying experience in the first place? The Problem

4. Pin instances Knowledge Citizens Forums Google Maps Crowdsourced ‘Hot Spots’ Audio / Visual Important Stats Information Repository Legal and Advisory Get alerts Be an active participant One issue at a time Contribute for improvements Our Solution Online platform to increase awareness of sexual abuse & street harassment Engage citizens to change the status quo

5. Anonymous reporting online Developing trends for each neighborhood Star rating for each neighborhood Data governance Crowd- mapping, personal reports of street abuse & harassment Mapping trends in neighborhoods leading to local citizen action Based on individual rating creating an advisory (Trip-advisor) Mapping of trends and rating against existing public data for broader public action Website Facebook Twitter Volunteers Partners Media Videos Volunteers Partnerships Mobile app Data analysis? Videos Blogs Mobile app Research Volunteers Partnerships with law enforcement, admin, corporates Data from maps..

6. 265 1351 November 2013 February 2013 Chain Snatching added as several women from across the country requested for the addtion Personal Stories Shared

7. Social Media Stats Facebook o Page Likes – 19,067 o Post Reach – 2,819 o Fans – 75% Men and 25% Women (most between 13-24 years) o Average Daily Reach (Mar - Dec) - 5176 o Average 28 days reach (Mar - Dec) - 151,899 o Avg Daily Engaged Users - 202 o Avg Monthly Engaged Users - 5493 Webiste o Unique Visitors – 41,672 o Visits – 45,451 o Pageviews – 142,400 o Countries – 106 o Reports – 1,639 Twitter o Followers – 347

8. Engaged citizens Sharing experience s Offers to help Reducing the blame- game Localized action Impact

9. Sustainability Crowd Source: Information on abuse and harassment. Analyse trends and put the information back in the public domain for people to find solutions Crowd Fund: Offline campaigns, publicity and marketing. Fund with money, skills or time. Crowd Expense: People funding Safecity spend the money directly on the activity rather than hand it over to a central organsation. Safecity provides the tools and material required though third party. That way funder see the impact immediately and are more motivated to fund again. Crowd Source Crowd Fund Crowd Expense

10. The Journey So Far Enabling crowd mapping tool translation 1450+ reports 19000+fb likes Social media/ media presence Manthan awards finalists Tata tea jaagore campaign Outreach team in Delhi Presentation at various social conferences, schools, etc. increasing visibility PVR advertising

11. Challenges Enabling & encouraging reporting Managing & motivating volunteers Role models organizations (Alcoholics Anonymous, wikipedia, etc.) Scaling up to 100,000 reports in Delhi Scaling up to other cities in India Making it more mobile friendly

12. How can you help?