1. AIPC Academy 2008 Report and Plans for 2009 Program

2. Purpose of the AIPC Academy: Provide overview of congress centre management, operation, marketing for staff new to the industry Provide overview of congress centre management, operation, marketing for staff new to the industry Provide a skills and knowledge upgrade for staff who have potential for promotion Provide a skills and knowledge upgrade for staff who have potential for promotion Utilize experience and expertise of members to full advantage Utilize experience and expertise of members to full advantage

3. 2008 Academy Session: Five day program February 3-8 Five day program February 3-8 Training facility at Dolce La Hulpe, Brussels Training facility at Dolce La Hulpe, Brussels Fully subscribed with a faculty of 8, 27 students Fully subscribed with a faculty of 8, 27 students Combination of training and course assessment by students Combination of training and course assessment by students Launched a scholarship program Launched a scholarship program

4. Topics Covered…… Industry structure and dynamics Industry structure and dynamics Building systems and operation Building systems and operation Industry economics and finances Industry economics and finances Event management / client service Event management / client service Sales and marketing Sales and marketing Human resources Human resources Community / shareholder relations Community / shareholder relations

5. Academy Format: Residential learning environment Residential learning environment Combination of lectures and group exercises Combination of lectures and group exercises Problem solving / teamwork Problem solving / teamwork Building networks Building networks Emphasis on practical application Emphasis on practical application Evening sessions on topics of special interest (security, quality standards) Evening sessions on topics of special interest (security, quality standards)

6. Input and Recommendations: Additional content in key areas Additional content in key areas Preparation of advance work to share Preparation of advance work to share Emphasize networking, team projects Emphasize networking, team projects Special presentations to enhance topical information and issues Special presentations to enhance topical information and issues Develop “library” of reference material Develop “library” of reference material

7. Next Year’s Program: February 1-6 in-residence at Dolce La Hulpe February 1-6 in-residence at Dolce La Hulpe Will feature more student case work and more topic areas Will feature more student case work and more topic areas Students will get advance information and assignments Students will get advance information and assignments Registration will be limited to maintain program quality Registration will be limited to maintain program quality

8. New Second Year Program Recommendation to host second year program Recommendation to host second year program More efficient use of faculty, cost effective More efficient use of faculty, cost effective More in depth curriculum and senior level program More in depth curriculum and senior level program Second year students can mentor first year students Second year students can mentor first year students

9. AIPC Academy 2008 Report and Plans for 2009 Program