1. New Widget Ryan Beran

2. IPod Necklace IPods offer mobility – Going farther – Perfect for people who are active MP3 Necklace – Tuck under your shirt Can play on speaker Can play through headphones

3. Target Market Demographics – Age Early teens-twenties – Income Product Price $200 Middle to high income – Race Any race – Religion Any religion – Interests Interest in music and being active – Ability to buy Anyone with the funds to purchase this product

4. Product Specs Memory: 8 gb – 2,000 songs, 7,000 photos, 8 hours of video Headphones double as the necklace chain Fashionable medallion – Medallion is the MP3 – Handy adjusting device (strapped from behind the neck)

5. Product Benefits Purchasing entertainment – Take pictures/video – Listen to music – Look at video/photos Able to use ITunes Points of difference – Fashionable – Impossible to drop – Includes a speaker function – Can be displayed upside down So you can read it

6. Distribution Where this item will be sold – Anywhere Apple products are sold Wal-Mart, Target, Shop- Ko, Best Buy, Radio Shack Also available by preorder or internet After manufactured – Trucked with other Apple products

7. Promotion Internet advertisements – Especially ITunes and other music websites – Large music consumer base Billboards in large cities – Lots of potential viewers – Usual travelers would see it often

8. Promotion Continued Television ads – On all networks that fit age and interest graphics Higher potential customer percentage Secondary ads – Radio – Magazines

9. Pricing Strategy Somewhat expensive product – Price Skimming Why? – No products like it – Something new – Reliable brand name

10. IPod Necklace Summary New idea – Different from anything else You’ll never drop your MP3 again Good quality – Lots of memory – Sound Quality Easy to put music on your IPod Cool functions Speaker Camera for video/pictures – Reliable brand name