1. SB 622 (Monning) Elizabeth Velten, MPH State Policy Coordinator California Center for Public Health Advocacy

2. Obesity in California 8.9%  Overweight among children aged 6–19 increased nearly FOUR-FOLD from 1963 – 2000.  Economic costs of overweight, obesity and physical inactivity estimated at $52 billion per year in CA.

3. 278 cal/day 120 cal/day I NCREASE IN P ER C APITA C ALORIE I NTAKE OF S UGAR -S WEETENED B EVERAGES (1977-2001) SSBs are the SINGLE LARGEST Contributor to Obesity Epidemic Equivalent of 43% of new calories

4. What can we do? Lots! Decrease consumption of sugary drinks Design communities to promote physical activity Provide quality physical education in schools K-12 Provide after school programs with physical activity and healthy food. Ensure access to fresh/healthy products in low income neighborhoods Find a sustainable funding source to support communities in eating healthier and moving more!

5. Sugar Sweetened Beverage Tax SB 622 (Monning) Sugar Sweetened Beverage Tax SB 622 (Monning)  1¢ per ounce on sugary drinks and concentrates paid by CA beverage distributors  Calorically sweetened soda, sports drinks, energy drinks, juice drinks, ice teas, vitamin fortified waters  Pay for some of the unique and proven harm these products are doing  Expected annual revenue = $1.7 billion  Reduce consumption?

6.  Sunset: July 1, 2024  Exempt Products: < 25 calories exempt – supports industry’s healthier products. Formula, milk, 50% or more of natural fruit or vegetable juice.  Evaluation: By July 1, 2022, the University of California or the California State University will provide a report to the Legislature describing process and outcome performance of SB 622. Sugar Sweetened Beverage Tax SB 622 (Monning) Sugar Sweetened Beverage Tax SB 622 (Monning)

7. Support for Soda Tax  68% of CA voters  79% of Latinos  70% of African Americans If the funds are dedicated to healthy school food and physical education

8. 35% Promote nutrition and physical activity in elementary and secondary schools. Ex. healthy food, physical education instructors, afterschool nutrition or PE. 35% Evidence-based local community childhood obesity prevention programs. Ex. after school programs, parks and recreation, community gardens, farmers markets, community education. 10% Evidence-based prevention, monitoring, & weight management interventions in medical settings. 20% State-level childhood obesity prevention and children’s dental programs. Soda Tax Revenue Allocation

9. Next Steps  Letters of support from organizations across the state  Coalition for CA’s Soda Tax  Educating the public about the tax  Media advocacy  Contacting California State Senators later in 2013

10. Questions? Elizabeth Velten, MPH ev@publichealthadvocacy.org State Policy Coordinator California Center for Public Health Advocacy