1. Royal Mail Advertising Mail Overview

2. 2 Definition Mailings which comprise a largely uniform message to all addressees, with the purpose of promoting the sale or use of products or services, or to encourage contribution to, or support of a cause.

3. Product specification

4. 4 Advertising Mail

5. 5 Entry criteria The mailing must be 100% advertising content A ‘live’ mail piece needs to be posted to the following address together with a copy of the Online Business Account (OBA) Sales Order within 10 working days from the date of posting Advertising Mail Content Control Team Royal Mail Mezzanine Floor 206 Whitechapel Road LONDON E1 1AA The following data criteria must be met for each mailing: 1.If you use data from anywhere other than a consent-based file, you must follow a documented procedure for suppressing customer and prospect data against the Mail Preference Service (MPS), including MPS Deceased. Data must be checked during the 30 days or less before the item that uses the data is posted (i.e. enters the pipeline). A consent based file is defined as a data list where it can be proved that all customers and prospects have consented to receive direct marketing 2.Keep and maintain an internal suppression file to ensure that customers and prospects who request to opt out of your mailings are properly logged. Data must be checked during the 30 days or less before the item that uses the data is posted with Royal Mail. 3.Ensure all items are fully and accurately addressed and postcoded in accordance with PAF. (You have to meet a minimum of 90% address and postcode match to PAF).

6. 6 Sortation options Unsorted with no additional options Unsorted Machine-readable ; Optical Character Reference (OCR), Mailmark Barcode and Barcode Sorted Low Sort OCR Low Sort Barcode Low Sort Mailmark High Sort

7. 7 Delivery speed Unsorted options 1 st Class delivery aim of next working day 2 nd Class delivery aim within three working days after posting Sorted options 1 st Class delivery aim of next working day 2 nd Class delivery aim within two working days after posting Economy (sorted only) Delivery aim within four working days after posting

8. 8 Formats Unsorted letter large letter Sorted letter large letter parcels ‘shoe-box’ sizes & ‘board game’ sizes

9. Formats Max 240mm Max 165mm Max 5mm thick Max 25mm thick Max 250mm Max 353mm Letter Large Letter Large letter – machine readable Max 245mm Max 10mm thick Max 345mm Parcel – ‘Shoebox’ Max 250mm Max 350mm Max 120mm Max weight 2kg Parcel – ‘Board Game’ Max 60mm Max 350mm Max 450mm Max weight 2kg

10. 10 Volumes – minimum posting Unsorted (with no additional options) 1000 letters or 250 large letters Unsorted 1000 letters or 250 large letters Sorted 4,000 letters or 1,000 large letters, parcels

11. Product sortation

12. The Royal Mail Selection Files Low Sort: machine-readable Sort to 86 selections from Royal mail Selection Files OCR or Mailmark for letters and large letters Barcode for letters High Sort: manual Sort to 1529 Direct selections or 86 Residue selections from Royal Mail selection files Minimum items per direct selection 50 letters 10 large letters 5 parcels

13. Sortation criteria – Low Sort one level of sortation * if trays are to be used then an average number of items across all selections mailed to in that posting must be a minimum of 100 letter or 25 large letters if this cannot be achieved then bags must be used Selectionsminimum postcode & address accuracy level (inc DPS) Minimum volume* (trays) Minimum volume (bags) OCR8690% 100 letters 25 large letters 1 Barcode8690% 100 letters 1 Mailmark8690% (recommended) 100 letters 25 large letters 1

14. Sortation criteria – High Sort Two levels of sortation available Presentation*: if trays are to be used then an average number of items across all selections mailed to in that posting must be a minimum of 100 letter or 25 large letters if this cannot be achieved then bags must be used Pricing: Minimum of 50 letters required for a ‘Direct’ discount Minimum of 10 large letters required for a ‘Direct’ discount Minimum of 5 parcels required for a ‘Direct’ discount Selectionsminimum postcode & address accuracy level Presentation - Minimum volume* (trays) Pricing - Minimum no of items Residue86 90% 100 letters 25 large letters 1 Direct1529 100 letters50 letters 10 large letters 5 parcels

15. 15 Combining separate client’s postings into a single posting Single set of direct selections Single set of residue selections Single computer planning report Single line listing Consolidator’s Post Paid Indicia (PPI) number Consolidator’s account number Consolidation

16. Product presentation

17. 17 Mailpiece design Payment channel PPI – unsorted options PPI and stamps - sorted options Service indicator PPI – 1st, 2nd or M - (the service indicator for Economy Mailings) Return address Standard selection code (SSC) Optional for High Sort and Low Sort Design constraints OCR. Mailmark and Barcode

18. 18 Presentation options - unsorted Option A YORK FACE & BUNDLE SECURELY BAG & LABEL Option B YORK TRAY & LABEL FACE CORRECTLY Option C IF OVER 10mm THICK, DO NOT BUNDLE BAG ALP YORK

19. 19 Presentation options - sorted Option A CAGE FACE & BUNDLE SECURELY BAG & LABEL SORT Option B CAGE TRAY & LABEL FACE CORRECTLY SORT Option C Option D SORT FACE & BUNDLE SECURELY CAGE SORT IF OVER 10mm THICK AND MIN OF 200 ITEMS PER SELECTION, DO NOT BUNDLE BAG ALP CAGE

20. Containers Unsorted trays for letters trays for large letters up to 10mm in thickness bags or Auto Levelling parcel containers – (ALP)’s for large letters over 10mm Sorted trays* or bags for letters trays* or bags for large letters up to 10mm in thickness bags or ALPs * * for large letters over 10mm and parcels parcels, large letters or High Sort letters may be segregated bundles if they meet the minimum requirements *you need an average of 100 letters or 25 large letters across all selections mailed to, if you cannot meet this then use bags * * only with pre-agreement

21. Presentation - summary Trays mandatory for all machine-readable unsorted postings not permitted for large letters over 10mm, A3 parcels or parcels for sorted postings - can only be used if there is an average number of items per selection across all selections being mailed to 100 Letters 25 Large Letters If they cannot meet this requirement then they must use bags This criteria will not apply to International Bags permitted for all sorted products ALPS machine-readable Large Letters over 10mm thick Segregated Bundles permitted as current including for Low Sort Large Letters, not Low Sort Letters Unwrapped permitted as current for High Sort

22. Payment

23. All PPI indicia remain the same i.e. 1 st 2 nd and M indicating service speed and including the ‘Delivered by Royal Mail’ logo Cheques not permitted and will only be allowed for Business Mail with no additional options. Meters no longer permitted for any of the sorted product options Stamps still permitted & P3484 must be used Volume Related Discounts will now be allowed on some Residue sort products

24. Payment indicia

25. Discounts Machine-readability letters & large letters Sorted options and non-sorted options Sortation Directs & Residues Volume Related Discounts Low Sort Directs & Residues – High Sort unsorted

26. 26 IN SUMMARY…….

27. 27 Options available Advertising Mail with no options Advertising Mail with sortation Advertising Mail with machine-readable options Formats letters large letters parcels Machine readability letters – OCR, Mailmark and Barcode large letters – OCR and Mailmark

28. 28 Royal Mail Support Account handler Product literature User Guide Royal Mail Technical helpline 0207 371 6957 Technical Consultant - Mark Pearce07801 777 503

29. 29 Questions?