1. Social Media Marketing with Stacey Jaffe Developing A Plan That Works

2. Stacey Jaffe | Twitter: @staceyjaffe Social media is one giant focus group.

3. Stacey Jaffe | Twitter: @staceyjaffe Social Media: forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content (like videos)

4. Stacey Jaffe | Twitter: @staceyjaffe Why is social media important for non-profits?

5. Stacey Jaffe | Twitter: @staceyjaffe Content Conversation Community

6. Stacey Jaffe | Twitter: @staceyjaffe What’s marketing got to do with it? Social Media for Marketing: aims to improve the user experience while achieving business goals.

7. Stacey Jaffe | Twitter: @staceyjaffe Getting A Community To Act Build a community that trusts you… And you’ve earned the right to ask the community to do something for you. Build a community that trusts you… And you’ve earned the right to ask the community to do something for you.

8. Stacey Jaffe | Twitter: @staceyjaffe Content Conversation Community Ask Trust This Is How We Do It

9. Stacey Jaffe | Twitter: @staceyjaffe Content Content: the information, resources, and materials that you want to communicate to your audience

10. Stacey Jaffe | Twitter: @staceyjaffe Content

11. Stacey Jaffe | Twitter: @staceyjaffe Tone Honest Humble Human Marketing Tone of Voice

12. Stacey Jaffe | Twitter: @staceyjaffe Marketing Tone of Voice Voice

13. Stacey Jaffe | Twitter: @staceyjaffe Good Content Ratio 80% 20% Everyday content The Ask!

14. Stacey Jaffe | Twitter: @staceyjaffe Content Conversation

15. Stacey Jaffe | Twitter: @staceyjaffe Conversation

16. Stacey Jaffe | Twitter: @staceyjaffe Conversation Ask Questions

17. Stacey Jaffe | Twitter: @staceyjaffe Conversation Participate

18. Stacey Jaffe | Twitter: @staceyjaffe Conversation Dad!

19. Stacey Jaffe | Twitter: @staceyjaffe Conversation People feel heard, then they feel special People feel heard, then they feel special Talk To People!

20. Stacey Jaffe | Twitter: @staceyjaffe Content Conversation Community

21. Stacey Jaffe | Twitter: @staceyjaffe Community

22. Stacey Jaffe | Twitter: @staceyjaffe Content Conversation Community Trust

23. Stacey Jaffe | Twitter: @staceyjaffe Building Trust Creating content that is valuable to your audience Your audience knows what to expect and when Consistency Quality

24. Stacey Jaffe | Twitter: @staceyjaffe Content Conversation Community Ask Trust

25. Stacey Jaffe | Twitter: @staceyjaffe The Ask! Donation Ask

26. Stacey Jaffe | Twitter: @staceyjaffe The Ask! “Give Email” Ask

27. Stacey Jaffe | Twitter: @staceyjaffe The Ask! Application Ask

28. Stacey Jaffe | Twitter: @staceyjaffe The Ask! Event Ask

29. Stacey Jaffe | Twitter: @staceyjaffe Give more than you ask. Use your asks wisely.

30. Stacey Jaffe | Twitter: @staceyjaffe Good Content Ratio 80% 20% Everyday content The Ask!

31. Stacey Jaffe | Twitter: @staceyjaffe Putting It All Together

32. Stacey Jaffe | Twitter: @staceyjaffe Creating A Content Calendar Who are you talking to? What are you talking about? Topics Audience

33. Stacey Jaffe | Twitter: @staceyjaffe Making The Ask! Determine your audience Choose your content Create a calendar

34. Stacey Jaffe | Twitter: @staceyjaffe Creating A Content Calendar AudienceTopics Camp Families Donors Supporters Camp Values Camper Experience Recruitment Capital Campaigns

35. Stacey Jaffe | Twitter: @staceyjaffe Create A Content Calendar: Facebook Monday: (CAMP FAMILY): Top 10 Tips for Making New Friends At Camp Tuesday: (SUPPORTERS): Why You Should Always Take a Ukulele on a Canoe Trip or How I Found My Future Husband Wednesday: (SUPPORTERS): Incredibly proud to see our Alumni Joe win a basketball leadership award Thursday: (RECRUITMENT): Come to our recruitment event this Thursday evening! Hot dogs and a 5k! Friday: (CAMP FAMILY): Camp Pranks and Digital Breaks

36. Stacey Jaffe | Twitter: @staceyjaffe To Series Or Not To Series?

37. Stacey Jaffe | Twitter: @staceyjaffe Best Practices: Minimum Posts Channel Post FrequencyNumber of Asks Per Week Facebook1 per business day1 TwitterOriginate 5 per business day 5 Instagram1(Brand Awareness) LinkedIn11

38. Stacey Jaffe | Twitter: @staceyjaffe Key Takeaways

39. Stacey Jaffe | Twitter: @staceyjaffe Content Conversation Community Ask Trust

40. Stacey Jaffe | Twitter: @staceyjaffe Good Content Ratio 80% 20% Everyday content The Ask!

41. Stacey Jaffe | Twitter: @staceyjaffe Give more than you ask. Use your asks wisely.

42. THANK YOU Stacey Jaffe | Twitter: @staceyjaffe