1. The Sheridan Experience WEDA Fall Conference 2013 Jay Stender – Forward Sheridan Dixie Johnson – Sheridan County Chamber of Commerce Robert Briggs – City of Sheridan

2. Sometimes a community’s economic development efforts are a lot like a piece of abstract art. There’s a lot going on, but it’s hard to see what.

3. Multiple Stakeholders/Multiple Directions Local Government Economic Dev. Corporation Private Sector Chamber Of Commerce Travel and Tourism Educational Institutions

4. Economic Development Task Force o Brought players to the table. o Assigned roles. o Developed a strategy. o Committed a budget.

5. Where to Focus o Marketing – Clear, concise common message. o Vetting and Managing Leads. o Shovel Ready Sites

6. Site Visits and Site Selection – The Watershed Ady/Voltedge Visit o Building a library of materials o Learning how to be “on message” o Dry run o Taking messages to heart.

7. Iteration – The Name of the Game

8. Evolution of Strategy MarketingManaging and Vetting LeadsShovel Ready Sites Common MessageDesignate LeadCompiling Information Targeted MessageResponse Team WBC Site Certification Program WYsheridanworksAdy Packet Virtual Building (Timelines)

9. Sheridan 2.0

10. WBC Site Certification o Community exposure to requirements of larger industry prospects. o Gathering information helped build and reinforce local network. o Opportunity for private sector education.

11. Virtual Building

15. Key Benefits o Coordinated efforts feed and reinforce each other (marketing, vetting, shovel readiness). o Immediately useful in communicating and responding to needs of prospects. o Efforts more efficient, responsible, and supported by community at large.

16. Questions? Jay Stender - jay@forwardsheridan.com forwardsheridan.com Dixie Johnson - DixieJohnson@sheridanwyomingchamber.org sheridanwyomingchamber.org Robert Briggs - rbriggs@sheridanwy.net www.sheridanwy.net