1. Media Analysis Overview

2. Media & the Social World Social World Active Audience Technology Media Industry Media Message/ Product Adapted from Croteau & Hoynes, 2000

3. Questions zWho owns the media? zWhat should be the government’s role? zWhy are some images prevalent? What’s missing? zWhat impact does mass media have on society? zHow do people experience & interpret mass media? zWhat is the impact of technologies?

4. Film Noir zSociety zEconomy zGovernment zIdeas zTechnology zAudience

5. Media/Society Interaction zMedia influence how we ysee the world yunderstand ourselves yInteract with others

6. Who has Access?

7. Social Construction of Reality zReality is created & maintained in communication zMass communication is the mass construction of “reality” zSociety & mass media are “inter- influential”

8. Broadcasting zOne to many zCentralized zIndustrial & Professional zCommercial (in US) zIndividualized Consumption

9. Media Interpretation zDoes TV have too much sex & violence? zAre news media biased? zShould the Internet be better regulated? zWho should decide the answers to these questions?

10. Mass Media in Society zMedia teach ywhat to think…what to think about zMedia socialize zMedia “mediate” social relations ywhat we know yhow we know things

11. Social & Individual Power zSocial structures ypatterns of social behavior yoften institutionalized yexpectations zHuman agency yintentional & undetermined yconstrained by structures

12. Mass Media & Institutions zRelationships between institutions zRelationships within institutions zRelationships between institutions and individuals

13. Media & the Social World Social World Active Audience Technology Media Industry Media Message/ Product Adapted from Croteau & Hoynes, 2000