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REACH RELEVANCE RECEPTIVITY of time spent listening since 1998 consumers every week 235m 87 % of audience through commercial breaks 92 % The indisputable,

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Presentation on theme: "REACH RELEVANCE RECEPTIVITY of time spent listening since 1998 consumers every week 235m 87 % of audience through commercial breaks 92 % The indisputable,"— Presentation transcript:

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3 REACH RELEVANCE RECEPTIVITY of time spent listening since 1998 consumers every week 235m 87 % of audience through commercial breaks 92 % The indisputable, proven facts Sources: RADAR 96, March 2008 Daypart Usage Report / All Radio Stations / Average Weekly Cume, Mon.-Sun., 24-hours / Persons 12+ American Radio Trends TSL Estimates, Arbitron, Monday-Sunday 6AM-Midnight, Persons 12+ “What Happens When the Spots Come On,” Arbitron, Media Monitors, & Coleman Research, 2006

4 RADIO On-Air Improving quality and expanding content – 1,500 HD Radio stations A 50% increase over 1 year ago – Nearly 750 HD-2 channels A 50% increase over 1 year ago Source: HD Radio Alliance

5 New distribution platforms – Nearly 4000 stations stream – 33MM streaming listeners per week – Audio experience remains intact from platform to platform RADIO Online Sources: M Street, The Radio Book 2007-2008 | The Infinite Dial 2008, Arbitron, Edison Media

6 Print and video are different experiences when they move to digital

7 The Rolling Stones sound like the Rolling Stones across audio channels

8 Radio on the Web Radio on the Web Radio websites are local Local Radio station website traffic increased 27% in the past year while Internet pure-play sites declined 6% RADIO Online Source: JP Morgan, Internet Radio Scorecard, February 2008

9 RADIO On-Site On-Site Marketing Local – even national advertisers want that local footprint Connecting with consumers on Main street Radio stations have “fans”

10 Radio - Unique brands Every Radio station is a distinctive brand Brand extension on new platforms are revenue opportunities Loyal listeners will follow the brand

11 Expanded Distribution Options Radio-ready MP3 players like the Zune FM Adaptor for the iPod RADIO On-Demand

12 New technologies iTunes Tagging with HD Radio Mobile phones for two-way communications Podcasts - 23 million people per month listen to an audio podcast RADIO On-Demand Source: The Infinite Dial 2008, Arbitron, Edison Media

13 It’s Everywhere. It’s Free.

14 92% of people say Radio plays an important role in their life.

15 Radio Heard Here An unprecedented, collaborative industry initiative A L L I A N C E

16 Engage our industry Engage our listeners Engage our advertisers

17 A Comprehensive Initiative Address perceived challenges: stale content; old technology Underscore Radio’s presence in a digital world

18 Radio Heard Here Multi-dimensional, multi-year initiative Advertising Industry outreach Public relations Viral communications

19 Radio Heard Here – Multi-Platform Campaign

20 Radio Heard Here – Online Communities RadioHeardHere.com for Radio enthusiasts Radiocreativeland.com for advertisers and sellers

21 Radio Heard Here – Viral Videos

22 Promote and Educate Accessible Technology - easy, everywhere and on-demand Playlist variety Format diversity Build for the future - training

23 Radio Heard Here RAB - Training CDMC – Certified Digital Marketing Consultant RAB09 Conference Online Training Academy Courses

24 One Point of Contact RAB Business Development An unprecedented joint venture

25 Be an advocate for Radio Energize your staff Engage your advertisers Enlighten your family and friends

26 The leader in audio entertainment and information

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