1. Membership Resources Robin Matsumoto October 19, 2011

2. Overview Champions Finding New Members Engaging - Retaining Members Converting Students Keeping Younger Members Resources

3. Current Membership More than 140,000 members More than 25,000 students 20,000 life members 10% of membership is international

4. ASCE Membership Champions Champions are the personal “face” of ASCE Increase the visibility of ASCE in local organizations on a grassroots level Encourage members to get more involved (retention) Promote ASCE membership to non-ASCE Members Work with the local membership committee to develop and carry out the membership plan With local Board approval/support

5. How Does ASCE Support its Membership Champions? Brochures Applications Posters Pizza Party Membership Benefits PowerPoint Mailing Assistance www.asce.org/champion ■ Robin Matsumoto, Champion Liaison

6. Finding New Members - SILVER A Few Member Prospect Ideas Former/Dropped members Active non-members who may attend meetings or classes State licensing and registration boards Public and private sector organizations

7. Finding New Members Work with ASCE HQ on joint development mailings Pizza Parties – on us Success Snapshot: The Northern Colorado Branch has a plan to visit ALL of the local engineering firms in their area to give a 1-hour talk about ASCE member benefits. The Wichita Branch diversifies its board with members from local engineering firms and they spread the word throughout their companies.

8. Engaging All Members - GOLD Welcome new members using our FTP site New Member Welcome Kit Send a special letter, e-mail or postcard welcoming new members Personally invite them to events Establish welcome committee Volunteer Opportunities Follow-up with first-time attendees

9. Engaging All Members Contact at-risk members 1 st, 2 nd, 3 rd year members Recently graduated students and students in their last semester Members who have not renewed by February All at-risk members are available on the FTP site

10. Transitioning Students Reaching out to student members: Invite a Younger Member to a meeting (preferably an alumnus) Join Younger Member Group activities, including K-12 outreach opportunities Find an active Practitioner Advisor, like recently graduated alumni Hold a joint Chapter-Section/Branch meeting Hold your Section and Branch meeting on campus

11. Transitioning Students Only 27% of students know about the graduated dues scale, including 64% of officers – plus Students upgrade FREE for the first year Year of baccalaureate degree$50 First year after $50 Second year after$80 Third year after$115 Fourth year after$160 Fifth year after $210

12. Transitioning Students ASCE’s partnership with EWB-USA lets you join or renew your EWB-USA membership through ASCE, at an exclusive discount online. EWB-USA Professional Membership $100 ASCE Membership discount – you pay $60.00

13. Keeping Younger Members ASCE Sections and Branches are a safe environment for developing and refining: Leadership styles Communication skills An appreciation for skills in business development Expanding their circle of influence Mentoring Networking opportunities

14. Keeping Younger Members eLearning Workshops FREE member-only access to live, monthly Web learning programs Each a $249 value Hone critical career skills in areas such as: Effective communications Leadership Team-building and management Improving people skills www.asce.org/elearning

15. ASCE Resources

16. Online Advertising Library Sample letters and scripts Career Stages Brochure Membership Resource Guide FTP tip in the Section Informant Membership PowerPoint (professional and student versions) Best practices submitted from Sections & Branches For other tips and dates throughout the year, download the Section/Branch calendar

17. ASCE Resources Request membership brochures and applications by: e-mailing Robin Matsumoto: rmatsumoto@asce.orgrmatsumoto@asce.org calling (800) 548-ASCE (2723) downloading PDF applications, brochures, or PowerPoint presentations at www.asce.org/champion

18. Thank You Robin Matsumoto Manager of Membership rmatsumoto@asce.org Curtis Nunley Director of Membership cnunley@asce.org (800) 548-ASCE (2723) Monday-Friday 9:00 a.m.-5:00 p.m. ET www.asce.org

19. Questions and Answers