1. APPLICATION OF HAPTICS IN MOBILE e-COMMERCE Anuradha Kulkarni

2.  Mobile e-commerce  Haptic Technology  Advantages  Limitations  Application of haptic feedback AGENDA

3. Future of shopping is in customers hand Mobile E-commerce

4. User Experience Tedious Product Return Zero physical evaluation Lack sense of Touch

5.  Feel an object on online shopping websites  Increase probability of mobile ecommerce User Survey

6. Necessity 6 Haptics in mobile e-Commerce

7. Advantage

8. Haptics- Touch the Virtual

9. Sensations of products(Fabrics)  Ridges  Edges  Protrusions  Pores e-Commerce- Sensations

10. e-Commerce- Products

11. 11 Product Scanning

12. Virtual Product Rendering

13.  Interactive Shopping  Simulate Physical Properties:  Heaviness  Softness  Deformation  Temperature Haptics for e-Commerce

14.  High Initial Investment  Mass production not possible  Size of device not optimal  Technology Not matured  Power Usage is not Optimized Future Ahead

15. Applications

16. FUTURE APPLICATIONS

17. ‣ Haptics can revolutionize the e-commerce world ‣ Immense potential of growth with e-commerce ‣ New technology amazes people and will add a new dimension to online shopping experience ‣ Make us love our gadgets more ‣ Make future online shopping a more (sense)ible one ‣ Add sense of touch for people with disabilities e-Commerce with sense of touch

18.  MAKE FUTURE ONLINE SHOPPING MORE (SENSE)IBLE ONE CONCLUSION

19. THANK YOU