1. All Rights Reserved to Kardan University 2014 Opportunity Recognition and Exploitation Kardan University Kardan.edu.af

2. All Rights Reserved to Kardan University 2014 “Being an entrepreneur doesn’t mean jump off a ledge and make a parachute on the way down.” -Fred Smith, Founder of FedEX Kardan.edu.af

3. All Rights Reserved to Kardan University 2014 “Being an entrepreneur doesn’t mean jump off a ledge and make a parachute on the way down.” -Fred Smith, Founder of FedEX Kardan.edu.af

4. All Rights Reserved to Kardan University 2014 Agenda - Researching the opportunity - Evaluation of Business Opportunities - Ideation and Pitching Kardan.edu.af

5. All Rights Reserved to Kardan University 2014 Researching the Opportunity Kardan.edu.af

6. All Rights Reserved to Kardan University 2014 Ideas Sources of new ideas Consumers Existing Products and Services Distribution Channels Government Research and Development Methods of Generating New Ideas Focus Groups Brain Storming Problem Inventory Kardan.edu.af * Robert D Hisrich, Michael P. Peters and Dean A. Sheppard; The Entrepreneurship 7 th edition; P140-143

7. All Rights Reserved to Kardan University 2014 Creative Problem Solving Brainstorming Obtaining new ideas focusing on the parameters Reverse Brainstorming Obtaining new ideas focusing on the negative Brainwriting Written brainstorming Gordon Method Developing new ideas when individuals are unaware of the problem Kardan.edu.af

8. All Rights Reserved to Kardan University 2014 Creative Problem Solving… Checklist Method Developing a new idea through a list of related issues Free Association Developing a new idea through a chain or word associations Forced Relationship Developing a new idea by looking at product combinations Collective Notebook Method Developing a new idea by group members regularly recording ideas Kardan.edu.af

9. All Rights Reserved to Kardan University 2014 Creative Problem Solving… Attribute Listing Developing a new idea by looking at positives and negatives Big-Dream Approach Developing a new idea by thinking without constraints Parameter Analysis Developing a new idea by focusing on parameter identification and creative synthesis Kardan.edu.af

10. All Rights Reserved to Kardan University 2014 Ideas… Kardan.edu.af

11. All Rights Reserved to Kardan University 2014 Where Does Good Ideas Come From Kardan.edu.af By Steven Johnson https://www.youtube.com/watch?v=NugRZGDb PFU

12. All Rights Reserved to Kardan University 2014 Case: Kate Spade Kardan.edu.af How did Kate Spade determine if her idea was in fact a good business opportunity? What criteria do you think Kate and Andy Spade use to decide whether or not to expand their accessories into other product lines and markets? Why do you think Kate Spade has been so successful and distinctive in the extremely competitive fashion industry?

13. All Rights Reserved to Kardan University 2014 Researching the Opportunity Q & A Kardan.edu.af

14. All Rights Reserved to Kardan University 2014 Evaluation of Business Opportunities Kardan.edu.af

15. All Rights Reserved to Kardan University 2014 Primary Areas for Assessment Kardan.edu.af Idea Industry Market Cost Return Value creation Capital Debt Technology Background Experience Talents PeopleResources Knowledge Revenue Generation

16. All Rights Reserved to Kardan University 2014 Business Evaluation Scoring Technique (BEST) Kardan.edu.af Is the business really differentiated from other similar businesses? Does the business have growth potential? Will the business require capital? (Lower capital requirement receives a higher score.) Can financing be secured? Does the business suit the individual’s entrepreneurial profile (e.g., mind-set, experience)?

17. All Rights Reserved to Kardan University 2014 Business Evaluation Scoring Technique (BEST)… Kardan.edu.af

18. All Rights Reserved to Kardan University 2014 Assessing New Venture Feasibility Kardan.edu.af

19. All Rights Reserved to Kardan University 2014 Idea Infatuation Kardan.edu.af

20. All Rights Reserved to Kardan University 2014 Trend Mapping Kardan.edu.af By Mike Stemple http://www.youtube.com/watch?v=p0FyjLUz1A g&feature=youtu.be

21. All Rights Reserved to Kardan University 2014 Evaluation of Business Opportunities Q & A Kardan.edu.af

22. All Rights Reserved to Kardan University 2014 Ideation and Pitching Kardan.edu.af

23. All Rights Reserved to Kardan University 2014 10:20:30 Pitch Rule Kardan.edu.af By Guy Kawasaki https://www.youtube.com/watch?v=0iqIBDVM Oyw

24. All Rights Reserved to Kardan University 2014 Kardan.edu.af

25. All Rights Reserved to Kardan University 2014 Ideation and Pitching Q & A Kardan.edu.af

26. All Rights Reserved to Kardan University 2014 Thank you Kardan.edu.af