1. 1 | Communications and Outreach eere.energy.gov EERE Web Coordinators Monthly Meeting Hosted by Drew Bittner Oct. 20, 2011

2. 2 | Communications and Outreach eere.energy.gov Around the Room (15 min) – Drew Tree Jack Case Study (10 min) – Wendy & Elizabeth Transition to Energy.gov (15 min.) – Suzanne & Chris EERE Intranet (5 min) – Lou PIR Dynamic Page Project (10 min) – Scott & Billie Project Review Team update (5 min) – Billie Agenda

3. 3 | Communications and Outreach eere.energy.gov Tree Jack is a Web-based service that lets you run usability tests on navigation. It’s helpful for determining if users associate your navigation labels with your content. For EERE Communications Standards, we: Surveyed users to see how they liked the “old” navigation Ran a card sort to develop a “new” navigation Tested that new navigation with Tree Jack Made a few last changes to the navigation. Tree Jack Case Study

4. 4 | Communications and Outreach eere.energy.gov Here’s how it works: http://www.optimalworkshop.com/treejack.htm Tree Jack Case Study

5. 5 | Communications and Outreach eere.energy.gov A few things I learned when doing this: I was only able to see the TreeJack results using Firefox. (Chrome works, too.) It didn’t work with any version of IE. If a navigation label has something underneath it, it can’t be the “answer” or final result for a question. For example... Tree Jack Case Study

6. 6 | Communications and Outreach eere.energy.gov Websites... Analysis & Usability Content Analysis Statistics Surveys Usability Graphics Alt Text... Tree Jack Case Study

7. 7 | Communications and Outreach eere.energy.gov Now let’s take a look at how the results look! http://www.optimalworkshop.com/treejack.htm Tree Jack Case Study

8. 8 | Communications and Outreach eere.energy.gov EERE Web User Experience July 11, 2011 Energy.gov Integration Project Status Update Chris Stewart & Suzanne Boyd

9. 9 | Communications and Outreach eere.energy.gov Approach | 3 phases EERE Transition Phase 1Phase 2Phase 3 Discovery & user research Information architecture, final site design and content plan Production and launch We are here

10. 10 | Communications and Outreach eere.energy.gov USERS WANT TO…DOE WANTS…PROJECT GOALS Refresher: Project Goals Identify EERE key audiences and their goals Help users be successful on the Energy.gov / EERE site Achieve EERE & DOE organizational goals Reduce energy consumption Increase adoption of renewable energy technologies Strengthen energy security Protect the environment

11. 11 | Communications and Outreach eere.energy.gov User research | EERE users and goals Search logs Click analytics Program specific user research Social media analysis Google Analytics Online survey Navigation Paths Information center

12. 12 | Communications and Outreach eere.energy.gov Your perspective | key audiences and program/office goals

13. 13 | Communications and Outreach eere.energy.gov Key deliverable: EERE Personas & connection to your goals Personas for EnergySavers

14. 14 | Communications and Outreach eere.energy.gov Phase 1: status update User research Program & stakeholder input Discovery Comparative analysis Online survey User research from programs and offices Project start up Project plan and kick-off Establish core team / roles Web analytics & search logs Information center reports SEPTOCTNOVDEC Social media Usability study   Energy.gov design, taxonomy, interface Communication plan EERE corporate goals JANFEB   Integration recommendation & roadmap

15. 15 | Communications and Outreach eere.energy.gov Our goal: Communicate and collaborate with you. Provide the support, data, and analysis you need Ensure the process goes as smoothly as possible “To ensure that we are designing an experience that will effectively help you meet your program/office and user goals, we will be reaching out to you through your Web coordinators several times as this project progresses to provide information, feedback, and reviews.” - Rob Bectel & Phil West, Oct. 5, 2011 email to EERE program managers Transition to Energy.gov

16. 16 | Communications and Outreach eere.energy.gov Your target audiences Priority ranking Characteristics: What makes your users unique? Tasks: What are your users expecting to accomplish when they visit your websites? User goals: Why are users visiting your websites? What’s their primary motivation? Triggers: What types of events prompt your audiences to use your websites (news, seasonal cycle, etc.)? Transition to Energy.gov

17. 17 | Communications and Outreach eere.energy.gov Your target audiences Content: What important types of content will users need to accomplish their tasks? User/action: What actions should users take with this content? Sharing: With whom would users be interested in sharing this information? Site goals: If users are successful in accomplishing their goals and tasks on the site, what program goals are supported? Transition to Energy.gov

18. 18 | Communications and Outreach eere.energy.gov EERE Intranet i2 Research & Analysis Over 30 interviews w/EERE staff Staff survey w/over 60 responses Existing intranet web stats Benchmark study of 16 of best government agency intranets Card sort usability test Suggestions from market research guru Gartner

19. 19 | Communications and Outreach eere.energy.gov EERE Intranet I2 Design Solutions Focus on ‘cross-cutting’ (i.e. BA) or administrative content; ‘touches’ everyone Task-based and most frequently visited sites Special attention to news, especially internal Architecture from ‘users’ perspective, not ‘suppliers’ Coming: Forums & collaboration Coming: Better data visualization of key EERE trends Coming: ‘Single sign-on’ capability to EERE systems (eg. CPS, T&A) Coming: User testing before roll out Coming: Marketing campaign to raise EERE awareness

20. 20 | Communications and Outreach eere.energy.gov Current static PIR page for one of the programs PIR Dynamic Page Project

21. 21 | Communications and Outreach eere.energy.gov PIR documents will now be pulled from the EERE Publication and Product Library. PIR Dynamic Page Project

22. 22 | Communications and Outreach eere.energy.gov The dynamic PIR page will look basically the same as the current static page. This is a test page set up for Biomass. PIR Dynamic Page Project

23. 23 | Communications and Outreach eere.energy.gov This is where you come in. We’ll need each program’s library admin to: Appropriately tag all PIR documents in that program’s library. Add PIR documents to the library that aren’t currently there, and tag them. Add PIR designations as appropriate when adding new documents to the library. PIR Dynamic Page Project

24. 24 | Communications and Outreach eere.energy.gov Soon, when you tag documents in the library admin interface, you’ll see a new taxonomy tree for PIR. Use these taxonomy designations in addition to the regular taxonomy you would use for these PIR documents. PIR Dynamic Page Project

25. 25 | Communications and Outreach eere.energy.gov Refer to the PIR glossary. http://www.eere.energy.gov/pir/glossary.html This is your guide to the new PIR taxonomy terms. PIR Dynamic Page Project

26. 26 | Communications and Outreach eere.energy.gov When do I have to do this? We will be following up with the library admins on when you can begin tagging your PIR documents in the library. The dynamic PIR pages for the programs will be launched one at a time, when each has its documents tagged. We’d like to complete the project and have all dynamic pages live by December 31. PIR Dynamic Page Project

27. 27 | Communications and Outreach eere.energy.gov We’ve made another revision to the project info form: Project Review Team update

28. 28 | Communications and Outreach eere.energy.gov Next meeting: Nov. 17 Wrap Up