1. kj æ r GLOBAL 11_2015 | Oracle | Postcards from the Future 2020+ |  kjaer-global.com POSTCARDS FROM THE FUTURE Tomorrow’s Global Citizens and Digital Creativity POSTCARDS FROM THE FUTURE Tomorrow’s Global Citizens and Digital Creativity 11_2015 | Oracle | Postcards from the Future 2020+ |  kjaer-global.com kj æ r GLOBAL

2. kj æ r GLOBAL 11_2015 | Oracle | Postcards from the Future 2020+ |  kjaer-global.com Family Holiday in Norway - Photo: Harald Brekke Organisations need to rethink why they exist and why people should engage with them NAVIGATING COMPLEXITY San Francisco Museum of Modern Art - Rendering: Snøhetta

3. kj æ r GLOBAL 11_2015 | Oracle | Postcards from the Future 2020+ |  kjaer-global.com RIGHT Intuition Creativity Vision LEFT Facts Logic Pragmatism Whole Brain Thinking – Kjaer Global © 2013 1. SCIENTIFIC 1. SCIENTIFICProfit MULTIDIMENSIONAL THINKING 3. EMOTIONAL 3. EMOTIONAL Planet 3. EMOTIONAL 3. EMOTIONAL Planet 4. SPIRITUAL Purpose 2. SOCIAL 3. EMOTIONAL 4. SPIRITUAL 1. SCIENTIFIC To create ‘future proof’ strategies, it is essential to embrace all four dimensions

4. kj æ r GLOBAL 11_2015 | Oracle | Postcards from the Future 2020+ |  kjaer-global.com TREND ATLAS 2025+ 2. SOCIAL 3. EMOTIONAL 4. SPIRITUAL 1. SCIENTIFIC UNIVERSAL VALUES CARING ORGANISATIONS MEANINGFUL EXPERIENCES POLITICS & LEGISLATIONSENVIRONMENT A BETTER WORLD QUALITY OF LIFE TECHNOLOGYECONOMIC DRIVERS PATCHWORK SOCIETYMULTI-CHANNEL COMMUNICATION POSITIVE WELLBEING

5. kj æ r GLOBAL 11_2015 | Oracle | Postcards from the Future 2020+ |  kjaer-global.com KEY MACRO TRENDS 2. SOCIAL 3. EMOTIONAL 4. SPIRITUAL 1. SCIENTIFIC * RADICAL OPENNESS * THE GLOBAL BRAIN * DIGITAL TRANSFORMATION * SMART LIVING * GLOBAL CITIZENS * CREATIVE COMMUNITIES * NEW MODELS * WELL(BEING) 4.0

6. kj æ r GLOBAL 11_2015 | Oracle | Postcards from the Future 2020+ |  kjaer-global.com RADICAL OPENNESS - Reputation Economy & Going Social beyondtransparency.org GE finalist - Best Fortune 500 Brand on Social Media 2015 In the reputation economy, businesses have to work harder to be noticed – and trusted

7. kj æ r GLOBAL 11_2015 | Oracle | Postcards from the Future 2020+ |  kjaer-global.com Intelligent systems and real-time ‘collaborative networks’ foster new behaviours and alliances THE GLOBAL BRAIN - ‘Big Data’ Analytics & Real-Time Solutions

8. kj æ r GLOBAL 11_2015 | Oracle | Postcards from the Future 2020+ |  kjaer-global.com DIGITAL TRANSFORMATION - Instant Everything & Multichannel Photo: IKEA Augmented Reality App Digital transformation is not a destination but a journey in which technology is key to high performance Photo: Google Cardboard VR Headset

9. kj æ r GLOBAL 11_2015 | Oracle | Postcards from the Future 2020+ |  kjaer-global.com Cloud technologies will evolve as mobile diagnostic apps and biofeedback becomes the norm SMART LIVING - Internet of Everything (IoE) & Iterative Improvement Tandemdiabetes.com ‘101 Revolutionary Ways to Be Healthy’ App Nike’s High-Tech Fuel Wristband

10. kj æ r GLOBAL 11_2015 | Oracle | Postcards from the Future 2020+ |  kjaer-global.com GLOBAL CITIZENS - Mobile Millennials & Hyper Connectivity Global Citizens are digital natives who set new standards in virtually all areas of society and business 1985-2010 WORKFORCE 2.0 2010-2020 WORKFORCE 3.0 Source: Global Talent Rally, CIFS, 2010 Photo: Mariana Garcia

11. kj æ r GLOBAL 11_2015 | Oracle | Postcards from the Future 2020+ |  kjaer-global.com CREATIVE COMMUNITIES - Betapreneurship & Lifelong Learning (Education 4.0) In-house entrepreneurship fosters personal autonomy and innovation to transform business models Photo: Hyper Island

12. kj æ r GLOBAL 11_2015 | Oracle | Postcards from the Future 2020+ |  kjaer-global.com NEW MODELS - Betterness & Circular Economy Source: thegreatrecovery.com 2013 When people and businesses collaborate they do good through ‘deep’ engagement and participation

13. kj æ r GLOBAL 11_2015 | Oracle | Postcards from the Future 2020+ |  kjaer-global.com WELL(BEING) 4.0 - Purpose Driven Leadership & Meaningful Storytelling Tomorrow’s map of success will have mindful leadership and authentic storytelling at its core Photo: The School of Life London

14. kj æ r GLOBAL 11_2015 | Oracle | Postcards from the Future 2020+ |  kjaer-global.com ME WE RESILIENCE Smart Living REPUTATION Radical Openness THE 4Ps Mindset Map Illustration 2013 © Kjaer Global INNOVATION Global Citizens BETTERNESS New Models P eople P lanet P rofit P urpose ACCESS The Global Brain Emotional Touch Points Rational Touch Points CONNECTING THE DOTS DISRUPTION Creative Communities ENGAGEMENT Well(being) 4.0 GLOBAL SUSTAINERS WELLBEING HUNTERS CREATIVE COLLABORATORS TECHNOLOGY OPTIMISERS COLLABORATION Smart Living NEW CHANNELS Digital Transformation

15. kj æ r GLOBAL 11_2015 | Oracle | Postcards from the Future 2020+ |  kjaer-global.com kj æ r GLOBAL kj æ r GLOBAL CONCLUSION Photo: I Billboard Worker – unknown source 11_2015 | Oracle | Postcards from the Future 2020+ |  kjaer-global.com Experiences that offer meaning and value – at every level – are key to success in the 21st century >>>

16. kj æ r GLOBAL 11_2015 | Oracle | Postcards from the Future 2020+ |  kjaer-global.com MAKE THE FUTURE HAPPEN alk@kjaer-global.com THE BOOK EXPLORES - Key trend forecasting methods - How to spot trends - Using a Trend Toolkit - How to create your own Trend Atlas - Major trends to 2030+ - Future scenarios & tomorrow’s people - Trend Management in action - Industry case studies