1. By Kelsey Hoffmeister Jon Bartels

2. Article Summary Competing with other Insurance agency’s using humorhumor o Geico, Progressive, Allstate o Departure from normal marketing strategynormal Contemporized for the 21 st century o Retains the same slogan o Using both traditional and social media o Facebook and Twitter o Use of CelebritiesCelebrities

3. Target Audience Millennial generation, 18-25 year old18-25 year old o To create awareness Same audience competitors are trying to capture o “…leveraging a jingle that everyone knows...” “May live or die” based on millennial audience reaction

4. Relation to Class: Personal Selling Traits of Effective Sales People o Dependable o Well organized o Sense of urgency o Sociable Demonstrating the capabilities of the firm o Ability to have agents arrive quickly when caught in a jamjam o Show they are caring and cater to your needs

5. Discussion: Effective? Entertaining? Would you choose over others?

6. References: Irwin, Tanya. “State Farm Targets 18-25 With 'Magic Jingle'” – Marketing Daily. Web. 28 June 2010. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=130983 http://www.pointlessplanet.com/2010_11_01_archive.html http://viad.tv/video-tag/state-farm/ http://www.youtube.com/user/statefarm http://www.life.com/image/79803245