1. Bracknell Forest Online www.bracknell-forest.gov.uk SmartCard Networking Forum April 24 th 2002 Paul Bettison Leader Bracknell Forest Borough Council

2. Bracknell Forest Online www.bracknell-forest.gov.uk Local Government Today Business/Customer focused Responsive to needs Move away from service delivery Community leader Power of well-being

3. Bracknell Forest Online www.bracknell-forest.gov.uk Our Leadership Stance Bracknell Forest BC is providing leadership in e-government Our ambition is beyond e-government to e-community We are not content to wait We are creating new forms of electronic service delivery We are blending private sector and public sector resources & expertise

4. Bracknell Forest Online www.bracknell-forest.gov.uk Issues Large portfolio – range of businesses Radical modernisation agenda Separation of payment and service delivery How people communicate with/contact the Council Importance of image/brand

5. Bracknell Forest Online www.bracknell-forest.gov.uk The Edge SmartCard

6. Bracknell Forest Online www.bracknell-forest.gov.uk Pilot Applications (Stage 1) Successful loyalty card (20,000 cards deployed) Sixth form attendance - Connexions School meals Youth membership e-Purse Libraries

7. Bracknell Forest Online www.bracknell-forest.gov.uk Benefits for the Council Powerful awareness tool Promotes social inclusion Analysis of customer usage Potential for radical changes to customer and citizen relations Complements other projects to create a truly ‘Smart Community’

8. Bracknell Forest Online www.bracknell-forest.gov.uk Benefits to our Customers Volume discounts and savings Increased security - no need to carry cash Greater privacy in sensitive situations Preferential charging policies Simplicity - one card for many services Health card Smart device

9. Bracknell Forest Online www.bracknell-forest.gov.uk Benefits to our Customers (Stage 2) Further applications – leisure & sports centres, public transport, all libraries Partnerships with other agencies – limitless opportunities Marketing

10. Bracknell Forest Online www.bracknell-forest.gov.uk Lessons Learnt eVision – in plain English Flexibility Don’t be proud! Share with others Living the Message Unleashing enthusiasm Compliant with national standards initiative Funding opportunities